HC Home Improvement Network has carried forward the brilliant achievements of the 19th session. Guangzhou Jianbo Fair has developed into the largest and most complete category of architectural decoration exhibitions in Asia and the world, not only "professional" and "concentration", but also "comprehensive" and "complete". The 19th Guangzhou Construction Expo showed a strong growth momentum. The scale of the exhibition and the popularity of the scene reached a record high, injecting a potent agent into the domestic architectural decoration industry!
At the exhibition, HC Network, as the authoritative media of the industry, conducted high-end interviews with business leaders during the three-day exhibition, leading everyone to the most authentic exhibition site to learn about the latest industry information. At the exhibition, Mr. Zheng Xiaowei, Marketing Director of Foshan Nanhai Hedehao Doors and Windows Co., Ltd. accepted an interview with the reporter of HC Home Improvement Network and expressed his views on the exhibition and the road of enterprise development.
Mr. Zheng Xiaowei, Marketing Director of Foshan Nanhai Hedehao Doors and Windows Co., Ltd., interviewed by HC Network
Continuously integrate and upgrade new products to shine
As the "first-class platform for champion enterprises" in China's architectural decoration industry, it is not only professionally focused, but also comprehensive and complete, "to provide a total solution for the building decoration industry." In order to welcome the exhibition, Hede Hao Hao has prepared a lot of new products, among which the newly developed products mainly have the edge 100 sliding door that caters to the market, the light 100 casement window and the PT door with high attention. It has been widely received by customers.
With the continuous development of the economy, the era of consumption is constantly escalating, the rumors of price increases in the home improvement industry are endless, and the rise of raw materials has become an established fact. In the face of a large increase in the price of products in the home improvement market, Mr. Zheng said that there is currently no big price on the doors and windows of Hedehao. The adjustment of the range, the price increase of future products should be determined according to market trends.
In the face of fierce competition in the home improvement market, Hedehaohao doors and windows always adhere to the concept of “importing customers with benefits and creating brands with qualityâ€, always putting the quality of products and the interests of customers first, not only failing to meet the market’s “price hikeâ€. Instead, the products, hardware, locks, wheels and other products will be upgraded in an all-round way, and the optimization of internal resources will be put in the first place.
Mr. Zheng Xiaowei, Marketing Director, Nanhai Hedehao Door & Window Co., Ltd., Foshan City
Focusing on user experience as the center to help "China's quality"
Consumer brand awareness is concentrated, industry resources are also concentrated, and brand effects are becoming more and more important. The two fundamental points of building a brand are inseparable from the differentiation of competitors' products and brands, and how to study the real pain of consumers' needs. Mr. Zheng said that a brand, no matter how well the marketing is done, the most important thing is the quality of the products. The products of Hede Hao with more "experience" to impress customers are not only the transcendence of tradition, but also the doors and windows of Hede. Different from the "differentiation" of other companies.
Due to the complexity, miscellaneous and chaotic production chain, home improvement has long been regarded as an industry with many pain points. With the introduction and widespread application of the "Internet +" concept, the Internetization process in the home improvement market is deepening, gradually moving from the initial information service to the one-stop service model.
"Internet + is an effective means to improve efficiency of enterprises. The "customization" of doors and windows is limited by the scale, installation and many other aspects on the Internet. The focus of Hede Hao doors and windows is on the network promotion. In terms of publicity, the real experience still requires customers to go to the physical store personally,†Zheng said.
The health of the people is no small matter. Whether the home environment is healthy and environmentally friendly directly affects the quality of our lives. According to the data, about 68% of human diseases are related to indoor pollution, and indoor pollution is mainly caused by indoor pollutants such as formaldehyde, benzene, strontium, ammonia, TVOC and other harmful substances brought about by decoration. In the decoration pollution, the impact of formaldehyde is an important hidden danger, which can cause abnormal immune function, liver damage and nerve center, and can even cause leukemia, cancer, fetal malformation, disability, infertility and other symptoms.
For the environment, the home improvement industry has always followed the most demanding standards. The environmental protection of the home improvement industry involves the safety of users. In order to promote the concept of energy conservation and environmental protection, Mr. Guo said that Hedehao doors and windows should use less or no environmentally polluting products in the production process, all hardware accessories, rubber, sealing strips, etc. Upgrade, completely eliminate the release of benzene and formaldehyde, adhere to the bottom line of national standards and industry standards, and conscientiously implement them, do their best to fulfill the social responsibilities of each enterprise, be a conscience enterprise, and promote Chinese manufacturing to China's quality.
The core competitiveness of the company lies in the research and development of products. Facing the future, Hede Haohao will continuously introduce new products to meet the needs of customers. Adhering to the service tenet of “smile, speed, integrity and professionalismâ€, Hedehao is dedicated to creating “comfortable living space†for 300 million Chinese families.
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Editor in charge: Hao Shuang
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