In 2011, thanks to the Chinese economy's emergence from the trough, the production and consumption of the domestic wood and wood products market also achieved great development, and various artificial boards, floors, furniture, and wooden doors have achieved more than double-digit Growth, imports of logs and timber reached more than 55 million cubic meters, and exports of wood products reached a new high of 26 billion US dollars, an increase of 30%. In addition, China will build 10 million affordable housing in 2011, an increase of 72% over 2010. This also means that China's building materials industry with flooring as one of its core products still has a very broad demand prospect. According to relevant information released by authoritative experts from the Ministry of Housing and Urban-Rural Development, China's real estate industry will continue to grow steadily in the next 20 years. At the same time, China's existing houses are still far from meeting rigid needs, and 50% of these existing houses will be demolished and rebuilt in the next 10 to 15 years due to quality reasons.
Entrepreneur representatives represented by Nature, Jiusheng, Life Home, and New Oasis, and building material retail giants such as Jimei Group, made suggestions on how to develop the benign and rapid development of China's flooring industry during the "12th Five-Year Plan" period. It is the winning way for the sustainable development of flooring companies in a new round of business opportunities. Despite the outstanding performance and promising market prospects, the development of China's flooring industry is still very prominent, specifically: there are more than 4,000 production enterprises, and there are even hundreds to thousands of enterprises in a county and town in Jiangsu and Zhejiang. Small; second, serious product homogeneity and lack of cooperation among enterprises; third, low recycling of wood resources; fourth, facing anti-dumping and countervailing investigations in the international market.
The flooring industry takes a sustainable development path
Cai Yansong, the former Vice Minister of the Ministry of Forestry, suggested that the heads of flooring companies should change their development concepts, strengthen inter-industry alliances, and accelerate the development of large-scale enterprises and the survival of the fittest by forming large enterprise groups. At the same time, enterprises should strengthen innovation. It is always difficult for old products and old faces to pass through the market for a long time. In the process of innovation, enterprises should focus on quality, environmental protection and low-carbon articles, and attach importance to intellectual property protection and brand cultivation. Fu Feng, president of the Jiangsu Provincial Flooring Industry Association, believes that the development of the flooring industry is today, and achievements are the mainstream, but there are still many issues that are worthy of rational thinking, such as too much conceptual hype, and less truthfulness. In this case, only change can break and development can take place.
Since 2011, the double commitment activity of the flooring industry has ushered in the second 10-year journey. Based on the hotline consultation and complaints, the association will strengthen the guidance and assistance to enterprises, make the strong stronger, and let the inferior withdraw from the market as soon as possible. . In an interview with the author, Yang Meixin, vice chairman of the Wood Flooring Professional Committee of the China Wood and Wood Products Distribution Association, said that in order to guide enterprises to strengthen brand building and focus on product quality, since 2001, the association has launched The core 30 companies double-committed activities, this move not only regulated the floor market circulation order, but also cultivated the industry's technical strength and expanded the popularity and reputation of the finalists.
Xu Min of the Circulation Industry Promotion Center of the Ministry of Commerce summarized the development of the domestic furniture and building materials market represented by wooden floors in four sentences: one is the rapid development speed; the other is the great achievements; the third is the many problems; the fourth is the difficulty of transformation.
He believes that rising and rising costs will be an important issue facing all industries, especially the circulation industry, during the "Twelfth Five-Year Plan" period, which will inevitably lead to fierce and malignant competition. To solve this problem, the enterprise needs active transformation, adjustment and innovation to complete. Specifically, enterprises should make efforts in the following aspects: First, pay attention to brands. Eliminate as long as there are trademarks and brands is the brand's development philosophy. Second, we must pay more attention to quality. Let consumers really know what they want when buying products, rather than seeing and hearing all the same and perfect products in the building materials market. Third, we must pay more attention to service. Going out of service is just the low-level stage of successfully selling products to consumers. In the process of service, the floor and brand culture are delivered to consumers, and new life concepts and methods are promoted. Loud advertising does not mean that the product is well-known. Fourth, we must pay more attention to environmental protection. In the production process, the recycling and reuse of wooden floors must be considered.
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