Flying together with growth

Shenzhen Grande Home Furnishing Chain Enterprise is a chain group enterprise with home manufacturing industry as the main body, integrating science, industry and trade in management, operation and other related businesses . It is mainly engaged in the research, development, manufacturing and sales of sofas, soft beds and hardware furniture It has formed a diversified and differentiated development pattern of leather sofas, functional sofas, fabric sofas, and soft beds. At present, it has more than 400 franchised high-end specialty stores, and its products are sold at home and abroad. Grande takes root in China, radiates the whole world, marches towards the world, and benefits the people. With its competitive brand advantages and industrial cluster advantages, it has quickly become the forefront of China's furniture industry and has become a model of the world's sofa dancers and leaders.

The reporter of “Furniture Information” of this exhibition interviewed Mr. Shao Lei, the most influential general manager of this exhibition.

"Furniture Information": What activities does the company have in terms of participation in furniture fairs? What exhibitions have you participated in? What is the purpose of exhibiting?


President Shao:

At the Furniture Fair 2009 , the company invited Hong Kong star Xu Qiuyi and special guest Cecilia Cheung to attend the Grande National Distributor Thanksgiving Day, which was very popular.

  At the 2010 Furniture Fair, the company invited Taiwan star Zhang Haozhe to participate in the national distributor ordering conference. Taiwan star Qi Qin was invited to attend the order dinner party. Qi Qin opened the myth of the soul with a "Moon represents the heart of Grande".

  2011 Shenzhen Exhibition , Dongguan Exhibition, Guangzhou Exhibition, Grande Sofa Manufacturing Co., Ltd. invited the Chairman of the China National Association Zhu Changling, Zhang Bingbing Secretary General, Guangdong Provincial Association Association Wang Ke, Secretary General of Guangdong Furniture Chamber of Commerce Jiang Dehui, and Shenzhen Home The leaders of the Association, Jiangsu Family Association, Dongguan Famous Furniture Club, etc. attended the distributors ’activities on the site of the Grand Show, and highly praised the scene!

Have participated in Shenzhen exhibition, Suzhou exhibition, Dongguan exhibition, Guangzhou exhibition, Fuzhou exhibition, Shanghai exhibition, Beijing exhibition, Fuzhou exhibition, Germany Cologne exhibition, etc.

The purpose of our exhibition: product display, group display, corporate culture inertia display, timing , geographical position, people and strong focus, in order to achieve the rooted China and radiate the global development strategy!

"Furniture Information": What are the highlights of this exhibition? (Products, investment policies, booth layout)


President Shao:

Our Grande grandly launched two main series of sofa brands: Gucci casual cowhide series and Misa high-end full leather series sofa. These two series of products are mainly based on intelligent technology, and all accessories are imported from Germany. The new product breaks the old model and partly uses latex as the raw material. This is an attempt and application of new environmental protection technology, which is extremely user-friendly. Really reflects the original international innovative products, this new product is all by Grande's chief designer Waldeck? Charles carefully designed.

Investment Promotion Policy: Global investment promotion, click to face, high to low, plan to join 200 stores in 2012

Booth layout: The grand exhibition of Dongguan and Shenzhen is a major transformation of the grand sublimation of the Grande brand. The scale and momentum of the exhibition is one of the most shining stars in the entire exhibition hall. Dongguan famous furniture 800 square meters Gucci casual leather series, "Booth No .: 5A08 "; Shenzhen International Furniture 500 square meters Misa international full leather series, "Booth No .: 2B11 ” , the two exhibitions are full of people. The exhibition site layout has a modern fashion sense and elegant temperament. The sense of space is full, condensing the wisdom of the designer; permeating every modern person ’s yearning for quality life; The positioning of sofas for high-end international brands. Grande has created the king supreme brand in the sofa!


"Furniture Information":
For attracting dealers and brand communication, the role of the exhibition for enterprises?


President Shao:

Going straight to the six exhibitions a year in 2011 , Grande ’s exhibition results and social response as well as its influence on the company are inestimable. The domestic orders on the Dongguan exhibition site exceeded 60 million, and the Dongguan exhibition site joined 96 specialty stores; There are a total of 140 containers for 80 foreign trade orders in Cologne, Germany. These data are based on Grande's down-to-earth, pragmatic and innovative, people-oriented practice, which has achieved some of the goals set in the enterprise planning and created great success! On the stage of the world home furnishing, Grand sofa has gradually realized the strategic upgrade, brand upgrade and product upgrade of the enterprise. Through the complete industrial chain interaction and common prosperity, it has realized the integration of advantageous resources, large manufacturing, large circulation, large supporting Great improvement; in terms of marketing reform, Shenzhen Grande Sofa takes market analysis as the cornerstone and serves the majority of dealers with a non-reproducible profit model to achieve a win-win situation with dealers.


"Furniture Information":
What suggestions and comments do you have for the furniture exhibition? In order to cooperate with the exhibitors in promoting the direction of communication, what other areas need improvement?


President Shao:
Strengthen property interaction and strengthen brand alliance

"Furniture Information":
What is Grande's development plan in 2012 ?


President Shao:
Pragmatic innovation, down-to-earth refinement, product innovation as the basis, quality management as the brand, 200% as the first condition to be strong, using private goods, non-reproducible replication concepts, advance and retreat with dealers, and make profits , Really grow together and fly together!


After the interview, President Shao made Grande ’s development speech


Looking back at Grande ’s yesterday,

From scratch to wind and rain, along the way!

In addition to gratitude or gratitude:

Thanks for guiding me, encouraging me, and helping my industry leaders and seniors;

Thanks for supporting me and trusting my customers and franchisees;

Grateful to our peers for giving us motivation to learn and grow;

I am even more grateful to the staff and their relatives who stayed with me and worked hard together.

You guys helped me hold up this sky ...

In short, I am grateful to all the people in my life who helped me, and I will not live up to your expectations.

Because too much gratitude makes me feel more arduous, I dare not slack off!

I hope you will continue to support me with courage, confidence and wisdom,

Towards a more difficult but more brilliant future.

Finally, I sincerely hope that all of us will "grow together and fly together".

                                                                                ------ President: Shao Lei

Brominated flame retardants (BFRs) are organobromine compounds that have an inhibitory effect on the ignition of combustible organic materials. Of the commercialized chemical flame retardants, the brominated variety are most widely used. They are very effective in plastics and textile applications, e.g. electronics, clothes and furniture. BFRs are commonly used in electronic products as a means of reducing the flammability of the product.



Types of applications

The electronics industry accounts for the greatest consumption of BFRs. In computers, BFRs are used in four main applications: in printed circuit boards, in components such as connectors, in plastic covers, and in cables. BFRs are also used in a multitude of products, including, but not exclusively, plastic covers of television sets, carpets, pillows, paints, upholstery, and domestic kitchen appliances.


Brominated Flame Retardant Compounds

Decabromodiphenyl oxide(DBDPO)

1163-19-5

Ethane-1,2-bis(pentabromophenyl)(DBDPE)

84852-53-9

Ethylene bis-tetrabromophthalimide

32588-76-4/5

Tetrabromobisphenol A(TBBA)

79-94-7

Hexabromocyclododecane(HBCD)

3194-55-6

Tetradecabromo- diphenoxybenzene

58965-66-5

Brominated Polystyrene

88497-56-7

Brominated Polystyrene

88497-56-7

Tetrabromophthalate Diol(TBPD)

77098-07-8

20566-35-2

Tetrabromophthalic anhydride(TBPA)

632-79-1

Brominated Epoxy

68928-70-1

Poly pentabromobenzyl acrylate

59447-57-3

2,3,4,5,6-Pentabromobenzyl acrylate

59447-55-1

Ammonium Bromide

12124-97-9

2,4,6-Tris(2,4,6-tribromophenoxy)-1,3,5 triazine

25713-60-4

Tris(tribromoneopentyl)phosphate(TTBP)

19186-97-1

Tribromoneopentyl alcohol(TBNPA)

36483-57-5

1522-92-5

Dibromoneopentyl glycol(DBNPG)

3296-90-0

2,4,6-tribromophenol

118-79-6

TetrabromobisphenolA Bis(2,3-dibromopropyl ether)(BDDP)

21850-44-2

Carbonate Oligomer of Tetrabromobisphenol A (BC-52)

94334-64-2

Carbonate Oligomer of Tetrabromobisphenol A (BC-58)

71342-77-3

Tetrabromobisphenol A bis(allyl ether) (BE)

25327-89-3

Tetrabromophthalate Ester(TBPE)

26040-51-7

Bis(Tribromophenoxy)Ethane (BTBPE)

37853-59-1

Polydibromostyrene

148993-99-1

1,3,5-Tris(2,3-dibromoisopropyl) isocyanurate(TBC)

52434-90-9

Tribromophenyl allyl ether (TPE)

3278-89-5



Brominated Flame Retardant

Brominated Flame Retardant Chemicals, Brominated Flame Retardant Materials,Decabromodiphenyl Ethane,Substitution Of HBCD,Tetrabromophthalate Diol, Brominated Polystyrene,Tetrabromobisphenol A

Shandong Novista Chemicals Co.,Ltd (Novista Group) , https://www.novistachem.com

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