As a form of face-to-face publicity, the exhibition is not only an information window for companies to obtain industry trends and development trends, but also a great opportunity to build brands and embark on the road to branding. A good first impression is half of the success and the foundation of the brand image. Wood products companies can fully display their products in the form of exhibitions, and convey their own corporate culture to the outside world through the construction style of the booth, leaving a deep and good first impression to the other party. These are the foundations for establishing a corporate brand image. In addition to visitors, the exhibition site usually attracts the attention of the media, so the use of media exposure for publicity is also one of the advantages of exhibiting companies, which is essential to enhance corporate culture and build corporate brand image. The increasingly mature form of exhibition publicity has stronger and stronger influence on the market and penetration effect. Companies should seize the opportunity to catch this shuttle bus to the brand as soon as possible in order to go further and further in this battlefield-like market . (Shanghai Wood Products Exhibition-Chen Min)
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