He suggested that when trying out e-commerce, companies should adopt the strategy of first to last, starting with independent B2C e-commerce. After the business process is mature, try the store-in-store model. In operation, all customers are important. "E-commerce customer experience is the most important" This is something companies must keep in mind. In addition, various processes such as product display, web page speed, quality, price, customer service, logistics delivery speed, and delivery personnel quality cannot be discarded.
Selected products are the foundation. Select categories based on the characteristics of the main Internet consumer groups, starting with free brands and gradually expanding to other high-quality brands. In terms of channel integration, consumers want to seamlessly cross multiple channels in a single purchase process, adopt processes and systems that support channel precision marketing and cross-channel operations, and enhance brand value and customer experience.
Another consideration is product planning. Combining the advantages of offline procurement, we will focus on developing categories that meet the positioning of the website and have a high degree of maturity on the Internet. Online is not limited by the display space, and combined with the needs of online shopping consumers, the product line can be appropriately expanded, but it must meet the brand positioning.
The purpose of the price system is to avoid conflicts, but it must have a certain price attractiveness; online and offline prices should be as consistent as possible, and online can provide consumers with benefits by sending gifts, meal coupons, and coupons; Attract customers, for example, introduce some categories or product lines that are only sold online; establish an online outlet area to sell discounted goods and attract traffic. The logistics system must also be comprehensive in its operation. Its purpose is to ensure customer service levels and give customers a good experience; establish a fast and agile supply chain system, learn from experience, and then optimize the offline physical store supply chain system; in the early stage, consider using the existing center The warehouse and logistics distribution system can expand the supplier's delivery mode in the future.
The marketing system architecture should follow systematic thinking, combining online marketing and offline marketing. Online marketing is the main promotion method, social media marketing, EDM, SEM, alliance, online advertising, soft text, etc .; combined with the traditional physical store marketing system, Promote online malls, integrate information of online users and offline members, and establish a unified view of customers; tap customer needs, cross-sell, and increase customer secondary purchase rates.
The rising star attracts a soft spot for capital
——Zheng Xuping, Deputy General Manager of Zuo Fanshi Furniture
It is definitely not an accident, it is inevitable. Poor labor, rich capital. In the age of eating big and eating small, it is almost impossible to complete the task without rapid accumulation. Undoubtedly, after more than 20 years of development, Chinese furniture companies have reached the stage of combining with capital in the development model. Although there are still some obstacles to the connection between furniture companies and capital, such as whether the business owners can accept the changes in the discourse power caused by the adjustment of the company's shareholding structure, and whether they can accept the requirements of the company's management information to be transparent, but the company wants to do further Rapid and rapid development, and docking with capital is a problem that has to be faced. At this time, it is more worthy to pay attention to how to find new and more convincing new business models, so as to gain the favor of more capital?
Why did capital enter the furniture industry? The three companies Kumanju, Shangpin Home Furnishing and Sofia are not conventional furniture companies. Unlike ordinary companies, they meet individual needs. This is the difference. Why do VCs favor them? At the very least, in the eyes of capital, they have more future and more development potential. Funds follow interests and run in the future. I think it is inevitable. First of all, it is more characteristic than traditional furniture companies. Secondly, they not only provide products to consumers, but even include value-added services, rather than a single product concept. Capital believes that they have more development potential.
Marriage with IT, whether it is traditional furniture or furniture relatives, should pay attention to multi-channel marketing in the future. Association with IT is a trend, and the difference is how much it accounts for. They will do more through e-commerce and the Internet. Such enterprises will have more advantages in terms of operating costs, but better in terms of meeting personalized needs.
E-commerce companies should be positioned as lower-end products
——Liu Yuezhang, Executive Director of Shenzhen Frontier Enterprise Management Consulting Co., Ltd.
Funds are funds, and IT is reflected in the development of enterprises, which means that enterprise tools are more advanced. Financing through various means, IT and financing are two different things, the two can not be forced together. With the new channel of IT, the number of netizens is increasing. Internal information management is to reduce costs and to manage enterprises more.
Different sources of corporate funds grow quickly. What I want to say is that these are two concepts. IT is a technological tool for business management and management. It is done as a foresighted entrepreneur. Financing can be done in many ways. It is a good model for enterprises to become bigger and stronger. The emergence of the three major enterprises is an inevitable trend, and no one will deny that enterprises that are positioned in e-commerce should be positioned as lower-end products.
Technological elements come in to increase their own market competitiveness
——Cao Hongfu, Brand Manager of Junye Furniture
The competitiveness of the furniture industry is shifting, more and more traditional competitiveness, through the entry of technological elements, increase its own market competitiveness. This is a development need and trend. With the increasing demand for diversification and personalization, customization and experience have emerged. This is an inevitable trend of consumer demand. Consumers can choose too much when they consume, and they are produced through custom pre-design.
Going public is the long-cherished wish of every company, and so is the wish of every boss. The future of the furniture industry is optimistic. People with strength in many fields want to cut into this industry, but they have to find a point. When an enterprise has a competitive advantage, it is easy to cause venture capital to come in. Everyone is talking about this market, but when they are talking about it, it is a question which of these companies can stand out. Capital operation is also closely related to the pattern of business owners. The customization of Shangpin House and the design system of Yuanfang Software have adapted to the current consumption characteristics.
In addition, the furniture industry will move towards branding in recent years, and it is important to grasp the market. After the introduction of venture capital, the company's ability to use the Internet and high technology will be improved, which is of great significance to the improvement of brand advantages and is conducive to brand building.
Paying attention to network operation, this system will become more and more mature. It does not rule out the use of online channels, but this system is not necessarily based on customized requirements. It may be a platform for information sharing. How to do it well? For high-end positioning companies, the initial investment cost will be high. function forumhottag_callback (data) {tags = data;} parsetag ();
Selected products are the foundation. Select categories based on the characteristics of the main Internet consumer groups, starting with free brands and gradually expanding to other high-quality brands. In terms of channel integration, consumers want to seamlessly cross multiple channels in a single purchase process, adopt processes and systems that support channel precision marketing and cross-channel operations, and enhance brand value and customer experience.
Another consideration is product planning. Combining the advantages of offline procurement, we will focus on developing categories that meet the positioning of the website and have a high degree of maturity on the Internet. Online is not limited by the display space, and combined with the needs of online shopping consumers, the product line can be appropriately expanded, but it must meet the brand positioning.
The purpose of the price system is to avoid conflicts, but it must have a certain price attractiveness; online and offline prices should be as consistent as possible, and online can provide consumers with benefits by sending gifts, meal coupons, and coupons; Attract customers, for example, introduce some categories or product lines that are only sold online; establish an online outlet area to sell discounted goods and attract traffic. The logistics system must also be comprehensive in its operation. Its purpose is to ensure customer service levels and give customers a good experience; establish a fast and agile supply chain system, learn from experience, and then optimize the offline physical store supply chain system; in the early stage, consider using the existing center The warehouse and logistics distribution system can expand the supplier's delivery mode in the future.
The marketing system architecture should follow systematic thinking, combining online marketing and offline marketing. Online marketing is the main promotion method, social media marketing, EDM, SEM, alliance, online advertising, soft text, etc .; combined with the traditional physical store marketing system, Promote online malls, integrate information of online users and offline members, and establish a unified view of customers; tap customer needs, cross-sell, and increase customer secondary purchase rates.
The rising star attracts a soft spot for capital
——Zheng Xuping, Deputy General Manager of Zuo Fanshi Furniture
It is definitely not an accident, it is inevitable. Poor labor, rich capital. In the age of eating big and eating small, it is almost impossible to complete the task without rapid accumulation. Undoubtedly, after more than 20 years of development, Chinese furniture companies have reached the stage of combining with capital in the development model. Although there are still some obstacles to the connection between furniture companies and capital, such as whether the business owners can accept the changes in the discourse power caused by the adjustment of the company's shareholding structure, and whether they can accept the requirements of the company's management information to be transparent, but the company wants to do further Rapid and rapid development, and docking with capital is a problem that has to be faced. At this time, it is more worthy to pay attention to how to find new and more convincing new business models, so as to gain the favor of more capital?
Why did capital enter the furniture industry? The three companies Kumanju, Shangpin Home Furnishing and Sofia are not conventional furniture companies. Unlike ordinary companies, they meet individual needs. This is the difference. Why do VCs favor them? At the very least, in the eyes of capital, they have more future and more development potential. Funds follow interests and run in the future. I think it is inevitable. First of all, it is more characteristic than traditional furniture companies. Secondly, they not only provide products to consumers, but even include value-added services, rather than a single product concept. Capital believes that they have more development potential.
Marriage with IT, whether it is traditional furniture or furniture relatives, should pay attention to multi-channel marketing in the future. Association with IT is a trend, and the difference is how much it accounts for. They will do more through e-commerce and the Internet. Such enterprises will have more advantages in terms of operating costs, but better in terms of meeting personalized needs.
E-commerce companies should be positioned as lower-end products
——Liu Yuezhang, Executive Director of Shenzhen Frontier Enterprise Management Consulting Co., Ltd.
Funds are funds, and IT is reflected in the development of enterprises, which means that enterprise tools are more advanced. Financing through various means, IT and financing are two different things, the two can not be forced together. With the new channel of IT, the number of netizens is increasing. Internal information management is to reduce costs and to manage enterprises more.
Different sources of corporate funds grow quickly. What I want to say is that these are two concepts. IT is a technological tool for business management and management. It is done as a foresighted entrepreneur. Financing can be done in many ways. It is a good model for enterprises to become bigger and stronger. The emergence of the three major enterprises is an inevitable trend, and no one will deny that enterprises that are positioned in e-commerce should be positioned as lower-end products.
Technological elements come in to increase their own market competitiveness
——Cao Hongfu, Brand Manager of Junye Furniture
The competitiveness of the furniture industry is shifting, more and more traditional competitiveness, through the entry of technological elements, increase its own market competitiveness. This is a development need and trend. With the increasing demand for diversification and personalization, customization and experience have emerged. This is an inevitable trend of consumer demand. Consumers can choose too much when they consume, and they are produced through custom pre-design.
Going public is the long-cherished wish of every company, and so is the wish of every boss. The future of the furniture industry is optimistic. People with strength in many fields want to cut into this industry, but they have to find a point. When an enterprise has a competitive advantage, it is easy to cause venture capital to come in. Everyone is talking about this market, but when they are talking about it, it is a question which of these companies can stand out. Capital operation is also closely related to the pattern of business owners. The customization of Shangpin House and the design system of Yuanfang Software have adapted to the current consumption characteristics.
In addition, the furniture industry will move towards branding in recent years, and it is important to grasp the market. After the introduction of venture capital, the company's ability to use the Internet and high technology will be improved, which is of great significance to the improvement of brand advantages and is conducive to brand building.
Paying attention to network operation, this system will become more and more mature. It does not rule out the use of online channels, but this system is not necessarily based on customized requirements. It may be a platform for information sharing. How to do it well? For high-end positioning companies, the initial investment cost will be high. function forumhottag_callback (data) {tags = data;} parsetag ();
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