The furniture industry is closely related to the national development strategy

Looking at the status of the furniture industry, in terms of pattern, it is an indispensable industry in the national economy. In terms of life, furniture is an important necessity that everyone needs and always needs, so furniture can also be regarded as a sunrise industry that will never end. From a historical point of view, the history of furniture is also quite long, but in the people's impression, the furniture industry has always been unable to reach a "big industry". Why is this? To understand this problem, the author thinks Explore and discover in the current situation.

The furniture industry enters the national development strategic vision for the first time

Relevant research believes that in the next five years, the development of China's furniture industry is still in an important strategic opportunity that can make great achievements. Not only is it a rare historical opportunity, but it will also face many predictable and unpredictable risk challenges. It is expected that China's furniture output value and furniture output will maintain an annual growth rate of about 15% in the next five years, and furniture exports will maintain an annual growth rate of 12%.

Prior to this, according to the "Notice on Organizing the Application of the 2011 National Certification Enterprise Technology Center" issued by the National Development and Reform Commission at the beginning of the year, the furniture industry was included in the "key identification area" for the first time as an industry and stood at "Science and Technology Innovation" Forefront.

According to incomplete statistics, the total retail consumption of the whole society in 2009 increased by 15.5% over the previous year. The furniture industry exceeded the growth of construction, decorative materials and automobiles by 35.5%. In the first three quarters of 2010, total social retail consumption increased by 18.3%, of which the furniture industry contributed 38.4%, the fastest growing industry. This shows the contribution of the furniture industry to domestic demand.

At this year's "2011 Summit Forum for the First Year of Furniture Industry Reform", Zhu Changling, chairman of the China Furniture Association, once asserted: "In 2010, the total output value of Chinese furniture was nearly 900 billion yuan, second only to food, clothing and household appliances, becoming China's fourth Large-scale consumer products. "Within a few months, the latest industry statistics came out: China's furniture industry is about to exceed trillions of dollars.

However, due to the lack of "specialized" management, such a huge piece of industrial cake in China's furniture industry has shown the state of "many and scattered" for many years. Even a few domestic leading brands rarely break through. The Pearl River Delta, which accounts for 1/3 of the country ’s total furniture output and exports close to 50% of the country ’s total exports, is facing a repositioning of the furniture industry.

Simultaneously inside or out

China has a population of 1.39 billion, 10 million couples get married each year, 18 million people are born, and the total demand for furniture rigidity is huge; with the improvement of people ’s living standards, the acceleration of urbanization, the increase in residential area year by year, the development of tourism , Provides a broad market for the furniture industry. At the same time, the demands of the domestic market for personalization of furniture, cultural taste, fashion trends, safety and environmental protection are also constantly increasing. While ensuring the domestic market share, the furniture industry should also make a difference in the export market.

It is understood that in the United States, the price of furniture is the most expensive, even more than home appliances. But the high price and excellent quality of American furniture are rare in China. First of all, American furniture is all green products, and secondly, American furniture is almost classic in design, and can satisfy the aesthetic needs of a lifetime after one consumption.

At present, in terms of export markets, Western developed countries such as the United States, the European Union and Japan are still major export destinations for furniture. Developed countries import Chinese furniture to account for more than 70% of China ’s exports. There are still many furniture markets to be developed There is more room for development, but at the same time, we must face the problems of trade protectionism and environmental protection.

Relevant experts believe that the implementation of "both inside and outside, walking on two legs" is something the Chinese furniture industry must do in the next five years. Domestic furniture companies should actively explore emerging markets such as the Middle East, Eastern Europe, South America, Southeast Asia, and Africa, while ensuring that the existing major foreign market shares are not lost, and establish a reasonable business model in the national secondary, tertiary and rural markets . And to accelerate the implementation of brand strategy, enhance the overall brand awareness of the furniture industry, and take the opportunity to establish a brand to strengthen product development and quality management, and improve the company's service level. In addition, the transformation and upgrading of the industry is the only way to achieve sustainable development of the industry.

At present, China's state-owned brands are still at a disadvantage compared with foreign brands. Domestic products often leave consumers with negative impressions such as backward technology, poor performance, and poor service. Although some domestic furniture companies are committed to building a connotative and tasteful international brand based on high quality, excellent service, and new design, in the same stage of competition with international brands, not only should they continuously improve quality, but also should Focus on winning the trust of consumers.

Welding Machine

Welding Machine,Welding Equipment,Miller Welding Machines,Tig Welding Machine

Ebic Tools Limited , http://www.ebictools.com

This entry was posted in on