Ceramics is the root of Jingdezhen's urban development. Ceramic culture is the soul of Jingdezhen's urban prosperity. The history of more than 1,700 years of porcelain has formed a rich historical heritage and excellent industrial ecology, which has created precious ceramic art, exquisite porcelain craftsmanship and porcelain flavor. Full of customs and customs; Jingdezhen shines everywhere in porcelain, porcelain, and porcelain. "Xinpingye pottery began in the Han Dynasty." To build a new world of porcelain, we will further explore and promote Chinese traditional ceramic culture and enhance the cultural soft power of China's ceramic industry. In Jingdezhen, a porcelain town with thousands of years of kiln fire, it is not only the skillful hand-drawing of the old artists, but also the Jingdezhen insists on “the priority of ceramic developmentâ€, transforming and upgrading the new scene brought by the ceramic industry. Since 2009, Jingdezhen City has firmly grasped the opportunity of the development of the Poyang Lake Ecological Economic Zone as a national strategy. In accordance with the development concept of green, low-carbon and environmental protection, it has implemented the adjustment of the ceramic industry structure, vigorously attracting investment, and building ceramic parks. One by one, we will realize the sustainable development of Jingdezhen ceramic industry, based on ceramic culture creativity and technological innovation, with high-tech ceramics as the mainstay, high-grade daily-use ceramics and furnishings art porcelain as the main body, and building sanitary ceramics as the auxiliary. The new pattern of the ceramic industry has taken shape. Under the new historical conditions, Jingdezhen fully recognizes the special status of ceramics in all work in the city, firmly establishes the idea of ​​ceramic priority development, and closely focuses on ceramic structure adjustment and industrial transformation. Efforts will be made to promote the rapid development of high-tech ceramics and ceramic culture and creative industries; vigorously develop medium and high-grade daily-use porcelain, support production technology, technology, equipment innovation and product art development, and enhance the market of traditional famous porcelain such as blue and white, exquisite, pastel, color glaze Competitiveness. At the same time, we will focus on creating the ceramic industry context of “one axis, four pieces and six factoriesâ€, and do a good job in the protection, development, utilization and planning of the modern ceramic industry in the old city. It will produce the space of modern ceramic industry, the living space of Lizhong and the creative industry of contemporary ceramic culture. The organic combination has formed a ceramic industry heritage preservation zone with a modern ceramic industry context. According to statistics, in the first half of this year, the total output value of the ceramic industry in the city was 11.62 billion yuan, a year-on-year increase of 13.81%. The ceramic industry has maintained an average annual growth rate of more than 40% for three consecutive years. In 2011, the total output value of the ceramic industry in the city reached 19.26 billion yuan, a year-on-year increase of 20.22%; ceramics tax reached 300.2 million yuan, an increase of 12.86%. The ceramics industry in Jingdezhen City has implemented a brand development strategy since 2009, and the brand creation experience has gone from small to large and from low to high. Today, the ceramics industry in Jingdezhen has one well-known Chinese trademark, 23 famous trademarks in Jiangxi Province, 28 well-known trademarks, and 500 ceramic registered trademarks, achieving a gratifying situation of three consecutive years of doubling. The next five years will be an important opportunity for the economic and social development of Jingdezhen, and also a crucial period for the rapid development of the brand of porcelain and the emergence of economic benefits. All ceramic enterprises speed up the pace of “going out, please come inâ€, form a joint force, share the city brand resources of “Jingdezhenâ€, persist in innovation, build their own brands, and take a development path with industry characteristics. It is understood that in 2011, under the correct leadership of the municipal party committee and the municipal government, Jingdezhen ceramic industry vigorously implemented the ceramic brand development strategy, and obtained 7 newly-recognized provincial ceramics famous trademark enterprises and institutions, and 11 municipal ceramics well-known trademark enterprises. Promoted the sustained and rapid development of the ceramic industry in our city. At present, the ceramic industrial park has become the "engine" for the rapid development of the ceramic industry in Jingdezhen. On the morning of October 17, the 15th project of Jingdezhen Ceramic Industrial Park was held at the construction site of a ceramic company in the park. Most of the 15 projects that started to work intensively were newly introduced and newly signed projects of the park this year. Among them, there are 3 high-tech ceramic projects, 8 high-grade daily-use porcelain and art porcelain projects, 2 fine ceramics projects, and 2 ceramic-related supporting projects. The total investment of the project is 1.3 billion yuan, the foreign capital is 40 million US dollars, and the total land area is 968 mu. After the project is completed, the annual sales income is expected to reach 2.8 billion yuan, the annual profit and tax is 250 million yuan, and more than 5,400 employees can be employed. These projects have high technological content and good market prospects. Their construction will be of great significance to improving the ceramic industry structure of the park, accelerating industrial clusters, and improving the scale and development level of the park. Deng Baosheng, secretary of the municipal party committee, stressed in the investigation of ceramic enterprises in our city: "We must adhere to the priority strategy of ceramic development, give full play to the development advantages of the ceramic industry, and continue to make the ceramic industry bigger and stronger." Currently, Jiangxi Province is implementing "leading up, two wings" The regional development strategy of “flying, revitalizing the Soviet Union, and rising greenâ€, Jingdezhen should become “the central city in the Changjiucheng urban agglomeration of the Poyang Lake Ecological Economic Zone, and the bridgehead of the core city of the Yangtze River Delta in Jiangxiâ€, must “make the ceramics and strengthen the aviation†"To be a big modern service industry", to create "the trend of the world's ceramics, the world's ceramics, the world's ceramic technology, the world's ceramic culture" "happiness index Jiangxi leading, resource city transformation demonstration, Jiangxi green rise" "The world's new porcelain capital".
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