Changcheng Giant Tree Hardware Company needs to water "cultural soft power"

The growth of trees stems from vitality - the foundation of prosperity. In this age of knowledge economy, the development of hardware companies depends on the cultivation of the “cultural soft power” of enterprises. The lack of Chinese hardware companies in this respect is the root cause of the “big but not strong” industry. Chinese hardware companies must truly rise up in the world market, and watering the “cultural soft power” of enterprises is the most important part.

Changcheng Giant Tree Hardware Industry Needs Watering "Cultural Soft Power"

Soft power is an important reference for the development of cultural strategies and national strategies in all countries of the world. On the surface, the culture is indeed "soft", but it is an indispensable force. There are two strengths in a country. One is hard power and the other is soft power. Hard power usually refers to the country's GDP, hardware facilities, etc., while culture, institutions, media, etc. are called soft power. Soft power often plays a key role in development. The strength of a country is not only strong economically and militarily, but more important is the power of a national culture.

The author believes that the "cultural soft power" of a company mainly includes three aspects: brand, management, and corporate culture. In general, to achieve these three aspects of strength, you can have real strength. For example, Zhang Xiaoquan, the veteran of the hardware industry, has almost reached a household name in China. This is the effect of strong brand publicity. If the hardware company is a ship sailing in the sea, then the brand is the sail, the management is the helmsman, and the corporate culture is the source of power.

There are many articles and many companies are talking about the "brand" problem, but to say that, in the end how to start, many hardware is still unable to do anything. The author believes that this is mainly done from two aspects: First, it is of course fundamental to the firm's foothold - product quality, good quality in order to have a market, not to be squeezed under competition; second, nature is propaganda, and now publicity There are many means, from television, paper media to online media are all good platforms. In the sea, many times sailing is a symbol of a boat. It not only helps the boat but also is a sign of recognition. The brand interprets the meaning of sailing very well. Many times consumers choose goods and they will choose The brand they know well.

Management is the helmsman. Without the helmsman, the ship cannot move forward. It is the core of the entire ship. Management often determines the direction of the company. The quality of a company's development is largely determined by them. Therefore, advanced management is very important. It requires companies to constantly improve their management with external changes. Advanced management is Enterprise development prerequisite conditions.

The "corporate culture" mentioned by the writer here does not include management. In fact, it is better to say that it is an enterprise's working environment and atmosphere. The positive or negative of employees is the most basic link. They are the direct contacts of products and the final sellers of products. They are the “source motive force” of the entire ship.

Brand, management, and corporate culture are three-in-one and indivisible in the development of a company. The development of the entire company is controlled by them. Whether a hardware company can grow into a towering tree, it is necessary to ask “cultural soft power”.

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