In the increasingly fierce import bearing industry, there have been hundreds of companies competing for the market, and competition is fierce. The brand of imported bearings also extends from SKF bearings imported from Sweden, NSK bearings from Japan, FAG/INA bearings from Germany to the US mgcill, South Korea SBC bearings, Japan KOYO, FHY, IKO and more than ten international brands. In the advancement of the distribution of imported bearings, there are several ways to find and develop the market.
After the enterprise determines its target market, the next task is how to use the correct marketing strategy to occupy it, and choose a correct target market expansion strategy.
However, the selection of the target market expansion strategy depends on the characteristics of the market itself, the links of various markets, the market competition conditions, and the strength of the enterprise. Therefore, enterprises should make in-depth and detailed analysis when selecting the target market expansion strategy.
First, the "snowball" strategic target market's "snowball" expansion strategy is one of the most commonly used tactics for small and medium-sized enterprises. That is, within the same geographic area of ​​the existing market, the company adopts an intraregional expansion approach, after exhausting a region. Expanding strategy to move into another new area. Specifically, the expansion of this strategy is based on the “base area†and “base camp†for a certain regional target market for corporate market expansion, and intensive cultivation to make the “base area†and “base camp†markets bigger, stronger, deeper, and stronger. Throughout and become the foundation and backing of the company's future expansion. After the “base area†market has possessed absolute advantages and absolute stability, it will use this as a base to gradually advance and infiltrate its neighboring neighboring areas, and finally achieve “the spark of the stars, which can pave the way†to occupy the entire market.
Taking the "snowball" marketing strategy has the following advantages:
1. The marketing strategy that helps companies reduce their marketing risk “base areas†can provide rich experience and good demonstrations for marketing practices in surrounding areas. In the process of fully building the "base area" market, enterprises have made more studies on the marketing laws of products, including successful experiences and lessons learned from failure. The accumulative experience of “base area†marketing experience has naturally become the company’s most valuable wealth and capital to expand to the periphery in the future, and marketing errors will be further reduced. With the continuous rolling and expansion of the market and the expansion of the company’s “base area†market sites, these experiences and lessons will be more abundant, and the risk of marketing will become lower and lower.
2. The starting point for helping to ensure that resources are promptly met with market rollout is based on the "baseline" market's "strong and strong forces." The profit-making market of the “base area†that has become bigger and stronger has provided sufficient capital accumulation for the newly exploited market, and the “base area†marketing practice has become the “Huangpu Military Academy†for marketing personnel training of enterprises. Therefore, energy sources are continuously moving forward in market expansion. Market delivery talents.
3. Steady consolidation in favor of the market The development strategy of the “snowball†market expansion is to expand into the new surrounding market after the occupation of the jail in the existing market, and to uphold the steady and pragmatic concept and achieve the goal of being a step by step.
Second, the "netting and flowering" strategic strategy of spreading the network is when companies expand their target markets, they use the methods of spreading the net everywhere, blossoming everywhere, launching attacks on various markets at the same time, and simultaneously occupying each market. For example, the range of imported bearings is relatively wide, and we can advertise as much as possible in the field of bearing applications. The netting strategy has great market expansion power and can achieve the goal of simultaneously occupying various markets in a very short period of time. However, the conditions for the success of this strategy are extremely harsh:
1. Companies need sufficient marketing resources to conduct marketing in many markets at the same time. Each market must establish its own sales channels. Often accompanied by advertising “carpet bombardmentâ€, the funds needed are obviously not affordable for general companies. On the other hand, every market must send out astute marketing planners, sales managers and business representatives. Therefore, companies must There is a large and experienced marketing team.
2. Companies need to have a lot of development costs because the needs of each market are different and naturally require a variety of different products. The more markets that are expanding at the same time, the more new products may be needed. Therefore, a large amount of expenses for the development of new product of an enterprise becomes inevitable.
3. The need for enterprises to have a strong regulatory ability to continue to explore a good marketing approach is the source of corporate evergreen.
After the enterprise determines its target market, the next task is how to use the correct marketing strategy to occupy it, and choose a correct target market expansion strategy.
However, the selection of the target market expansion strategy depends on the characteristics of the market itself, the links of various markets, the market competition conditions, and the strength of the enterprise. Therefore, enterprises should make in-depth and detailed analysis when selecting the target market expansion strategy.
First, the "snowball" strategic target market's "snowball" expansion strategy is one of the most commonly used tactics for small and medium-sized enterprises. That is, within the same geographic area of ​​the existing market, the company adopts an intraregional expansion approach, after exhausting a region. Expanding strategy to move into another new area. Specifically, the expansion of this strategy is based on the “base area†and “base camp†for a certain regional target market for corporate market expansion, and intensive cultivation to make the “base area†and “base camp†markets bigger, stronger, deeper, and stronger. Throughout and become the foundation and backing of the company's future expansion. After the “base area†market has possessed absolute advantages and absolute stability, it will use this as a base to gradually advance and infiltrate its neighboring neighboring areas, and finally achieve “the spark of the stars, which can pave the way†to occupy the entire market.
Taking the "snowball" marketing strategy has the following advantages:
1. The marketing strategy that helps companies reduce their marketing risk “base areas†can provide rich experience and good demonstrations for marketing practices in surrounding areas. In the process of fully building the "base area" market, enterprises have made more studies on the marketing laws of products, including successful experiences and lessons learned from failure. The accumulative experience of “base area†marketing experience has naturally become the company’s most valuable wealth and capital to expand to the periphery in the future, and marketing errors will be further reduced. With the continuous rolling and expansion of the market and the expansion of the company’s “base area†market sites, these experiences and lessons will be more abundant, and the risk of marketing will become lower and lower.
2. The starting point for helping to ensure that resources are promptly met with market rollout is based on the "baseline" market's "strong and strong forces." The profit-making market of the “base area†that has become bigger and stronger has provided sufficient capital accumulation for the newly exploited market, and the “base area†marketing practice has become the “Huangpu Military Academy†for marketing personnel training of enterprises. Therefore, energy sources are continuously moving forward in market expansion. Market delivery talents.
3. Steady consolidation in favor of the market The development strategy of the “snowball†market expansion is to expand into the new surrounding market after the occupation of the jail in the existing market, and to uphold the steady and pragmatic concept and achieve the goal of being a step by step.
Second, the "netting and flowering" strategic strategy of spreading the network is when companies expand their target markets, they use the methods of spreading the net everywhere, blossoming everywhere, launching attacks on various markets at the same time, and simultaneously occupying each market. For example, the range of imported bearings is relatively wide, and we can advertise as much as possible in the field of bearing applications. The netting strategy has great market expansion power and can achieve the goal of simultaneously occupying various markets in a very short period of time. However, the conditions for the success of this strategy are extremely harsh:
1. Companies need sufficient marketing resources to conduct marketing in many markets at the same time. Each market must establish its own sales channels. Often accompanied by advertising “carpet bombardmentâ€, the funds needed are obviously not affordable for general companies. On the other hand, every market must send out astute marketing planners, sales managers and business representatives. Therefore, companies must There is a large and experienced marketing team.
2. Companies need to have a lot of development costs because the needs of each market are different and naturally require a variety of different products. The more markets that are expanding at the same time, the more new products may be needed. Therefore, a large amount of expenses for the development of new product of an enterprise becomes inevitable.
3. The need for enterprises to have a strong regulatory ability to continue to explore a good marketing approach is the source of corporate evergreen.
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