At the time when the “waves of waves†collapsed, the small and medium-sized hardware companies were miserable, like a mermaid pursuing “prince of interestâ€. They struggled to survive and dream, and they supported it on the tip of the knife. At the same time, it looks very beautiful, but actually every step is dripping blood.
Small and medium-sized hardware company's "tip"
Small and medium-sized hardware companies are facing high cost pressures. First, raw material prices continue to rise. The year 2011 was a year of rising sound. Iron ore was rising all the way back to the international barometer. This puts pressure on the hardware industry downstream of the industrial chain. The vast majority of the hardware industry will involve iron ore; the price of oil is soaring. This is a great waste of energy for the high-energy-consuming hardware industry, and it also affects the hardware industry's logistics transportation to a certain extent; the rare earth price skyrocketing, causing serious losses to lighting companies, wind power equipment companies, etc. in the downstream of the industrial chain. Some companies have switched to "hoarding rare earth", which is comparable to gold treatment.
Second, labor costs have risen. The hardware industry is mostly labor-intensive, which requires a large number of employees to “stand in†the industry chain to maintain normal operation. However, in this age of 80s, this group of young people who are “beloved†by their parents are mostly unwilling to engage in The pressure of heavy physical labor and adult survival costs has led to an increase in wages in the hardware industry. Even many companies are unable to retain the high-paying talents; in some hardware companies with advanced automation processes, they are also faced with the "labor shortage". Skilled technical workers, or technical talents, “Jian Jian Tianya†also need high wages to retain. This is a faint pain for hardware companies, especially small and medium-sized hardware companies.
Third, the continuous appreciation of the *** and the central bank’s interest rate upward. *** Appreciation is also a hurdle for foreign trade-oriented SMEs. For small and medium-sized hardware companies, the increase in cost will have to increase the sales price, and the appreciation of *** relative to the US dollar will only be based on the improvement. Considering the exchange rate, I'm afraid that such price increases will affect the affordability and purchasing ability of foreign companies. Moreover, due to the European debt crisis, U.S. stock prices have plummeted, and the global financial environment is so unstable. This is worse for small and medium-sized hardware companies. Interest rates several times a year to raise interest rates, is on the back of the small and medium-sized hardware companies also bear heavy hills, making it difficult to raise financing, so that the situation of small and medium-sized hardware companies?
When the storm came, some fragile birds couldn't be attacked; but the petrels in Gorky's writing shouted: "Let the storm come even harder!" Similarly, survival of the fittest is the law applicable to business. Some companies import the "flowing tide" flood, while the other part of the "sea swallows" are faced with cruel environmental brave growth, blood and tears, transformation and upgrading.
How to face the "storm" in the small and medium-sized hardware enterprises
First, the small and medium-sized hardware companies will optimize their products, from winning by quantity to winning by quality. Many labor-intensive enterprises in China rely on OEMs to survive. A commodity only extracts a few bucks or even a few cents of its profits. The cost increases will not be able to make ends meet; there are still some companies who are trying hard to sell their goods so that they will bear the "dumping" lawsuit. It seems to be worth some losses. To embark on the ranks of high-end products, naturally increase profits and jump out of the "small profits but quick turnover" cycle.
Second, build a brand. To say a thousand and 10,000, the brand is a long-term survival of the company's spinal cord, is a company's "calcium", the consequences of calcium-deficient business is to get "cartilage disease", how to stand up the backbone, the brand is the key. Can withstand the test of time, most of the remaining companies are brands, such as Zhang Xiaoquan knife, Yangjiang knife and scissors.
Third, **opens up another way. For example, Ningbo Nanluojiantong Fastener Co., Ltd., located in Hengxi Town, Yinzhou District, Ningbo City, Zhejiang Province, has successfully pledged the exclusive rights of the trademark with its well-known trademark “JT†and obtained 3.86 million yuan of credit from Luzhou Bank. It was the first case of successful use of trademark intangible assets in the region since Zhejiang Province introduced the policy of pledge of trademark exclusive rights. There is also a cooperation agreement between Ningbo Fastener Industry Association and Ningbo Branch of China Export Credit Insurance Corporation. This means that the fastener industry's exports will receive comprehensive and preferential support from the credit insurance policy. Or companies can develop together and help each other to use the 1+N model to follow the leading companies. As long as you think, persist, believe that you can overcome difficulties.
Small and medium-sized hardware companies use "life" to dance and struggle for their dreams. Only by turning the “knife tip†into two legs and bravely walking to the “prince of interests†can we become beautiful brides. Otherwise, in the end, it can only become a bubble disappearing in the ocean.
Small and medium-sized hardware company's "tip"
Small and medium-sized hardware companies are facing high cost pressures. First, raw material prices continue to rise. The year 2011 was a year of rising sound. Iron ore was rising all the way back to the international barometer. This puts pressure on the hardware industry downstream of the industrial chain. The vast majority of the hardware industry will involve iron ore; the price of oil is soaring. This is a great waste of energy for the high-energy-consuming hardware industry, and it also affects the hardware industry's logistics transportation to a certain extent; the rare earth price skyrocketing, causing serious losses to lighting companies, wind power equipment companies, etc. in the downstream of the industrial chain. Some companies have switched to "hoarding rare earth", which is comparable to gold treatment.
Second, labor costs have risen. The hardware industry is mostly labor-intensive, which requires a large number of employees to “stand in†the industry chain to maintain normal operation. However, in this age of 80s, this group of young people who are “beloved†by their parents are mostly unwilling to engage in The pressure of heavy physical labor and adult survival costs has led to an increase in wages in the hardware industry. Even many companies are unable to retain the high-paying talents; in some hardware companies with advanced automation processes, they are also faced with the "labor shortage". Skilled technical workers, or technical talents, “Jian Jian Tianya†also need high wages to retain. This is a faint pain for hardware companies, especially small and medium-sized hardware companies.
Third, the continuous appreciation of the *** and the central bank’s interest rate upward. *** Appreciation is also a hurdle for foreign trade-oriented SMEs. For small and medium-sized hardware companies, the increase in cost will have to increase the sales price, and the appreciation of *** relative to the US dollar will only be based on the improvement. Considering the exchange rate, I'm afraid that such price increases will affect the affordability and purchasing ability of foreign companies. Moreover, due to the European debt crisis, U.S. stock prices have plummeted, and the global financial environment is so unstable. This is worse for small and medium-sized hardware companies. Interest rates several times a year to raise interest rates, is on the back of the small and medium-sized hardware companies also bear heavy hills, making it difficult to raise financing, so that the situation of small and medium-sized hardware companies?
When the storm came, some fragile birds couldn't be attacked; but the petrels in Gorky's writing shouted: "Let the storm come even harder!" Similarly, survival of the fittest is the law applicable to business. Some companies import the "flowing tide" flood, while the other part of the "sea swallows" are faced with cruel environmental brave growth, blood and tears, transformation and upgrading.
How to face the "storm" in the small and medium-sized hardware enterprises
First, the small and medium-sized hardware companies will optimize their products, from winning by quantity to winning by quality. Many labor-intensive enterprises in China rely on OEMs to survive. A commodity only extracts a few bucks or even a few cents of its profits. The cost increases will not be able to make ends meet; there are still some companies who are trying hard to sell their goods so that they will bear the "dumping" lawsuit. It seems to be worth some losses. To embark on the ranks of high-end products, naturally increase profits and jump out of the "small profits but quick turnover" cycle.
Second, build a brand. To say a thousand and 10,000, the brand is a long-term survival of the company's spinal cord, is a company's "calcium", the consequences of calcium-deficient business is to get "cartilage disease", how to stand up the backbone, the brand is the key. Can withstand the test of time, most of the remaining companies are brands, such as Zhang Xiaoquan knife, Yangjiang knife and scissors.
Third, **opens up another way. For example, Ningbo Nanluojiantong Fastener Co., Ltd., located in Hengxi Town, Yinzhou District, Ningbo City, Zhejiang Province, has successfully pledged the exclusive rights of the trademark with its well-known trademark “JT†and obtained 3.86 million yuan of credit from Luzhou Bank. It was the first case of successful use of trademark intangible assets in the region since Zhejiang Province introduced the policy of pledge of trademark exclusive rights. There is also a cooperation agreement between Ningbo Fastener Industry Association and Ningbo Branch of China Export Credit Insurance Corporation. This means that the fastener industry's exports will receive comprehensive and preferential support from the credit insurance policy. Or companies can develop together and help each other to use the 1+N model to follow the leading companies. As long as you think, persist, believe that you can overcome difficulties.
Small and medium-sized hardware companies use "life" to dance and struggle for their dreams. Only by turning the “knife tip†into two legs and bravely walking to the “prince of interests†can we become beautiful brides. Otherwise, in the end, it can only become a bubble disappearing in the ocean.
Square Pre-Galvanized Steel Pipe
Xinpengyuan Metal Manufacturing Co., Ltd , http://www.lc-steelpipe.com