Shengquan Group responded to EU anti-dumping wins

The reporter learned from Beijing Deheng Law Firm on April 1 that the European Commission has notified Jinan Shengquan Group Co., Ltd. (hereinafter referred to as “Shengquan Group”) to terminate the anti-dumping investigation on ceramic foam filters exported to China. The decision to terminate the investigation was announced in April this year. At this point, with the help of DeHeng Law Firm, Shengquan Group only took half a year to clean and win all the fruits, which won the market opportunity for China's filter industry.
On August 14, 2015, in response to an application from the applicant company within the Alliance, the European Commission decided to initiate an anti-dumping investigation against the ceramic foam filter exported from China. Prior to this, the Ministry of Commerce and the Minmetals Chemicals Import and Export Chamber of Commerce had prepared for the rainy day. On August 11th, the Coordination Coordination Meeting was held at the Minmetals Chamber of Commerce to give timely guidance and training to the Shengquan Group. Shengquan Group and its subsidiary Jinan Shengquan Beijin Ceramic Filter Co., Ltd. (Shengquan Times) is the only domestic respondent exporter, UN foreign subsidiary SQ Deutschland GmbH (Shengquan Germany) and SQ Polska Sp. zoo (Shengquan Poland) responded to the investigation of the European Commission. Due to the effective response measures, the EU applicants withdrew their applications when the case was nearly six months old.
According to Ren Yongzhong Lawyer of DeHeng Law Firm, Beijing Deheng Law Firm and EU Cooperative Law Firm fully represented Shengquan Group and its subsidiaries in this case, and evaluated the market status of EU ceramic foam filter and the interior of Shengquan Group. Based on the structure and business model, a perfect defense strategy was developed.
First of all, based on a comprehensive analysis of its own business conditions and market strategies, Shengquan Group decided not to apply for market economy status, and focused on finding suitable substitute countries to calculate the most reasonable and favorable normal value. In this case, the applicant requested the United States as a surrogate country to raise the Shengquan Group to replace the normal value. The study found that the US company that cooperates with the data of the surrogate country is the applicant's affiliate. In this regard, we question the choice of the surrogate country. At the same time, after comparing the research, Korea's economic development level, market size and competition status, The production technology, the availability of raw materials, and the per capita national income are similar to those of China. It is more reasonable to choose Korea as a surrogate country. It is recommended that the European Commission use South Korea as a surrogate country. Shengquan Group immediately organized an interview with Korean producers, won the cooperation of Korean producers, and submitted a complete replacement country answer sheet to the European Commission on time. To lay the foundation for the victory of Shengquan Group.
Secondly, in terms of the dumping margin defense, Shengquan Group submitted a single entity defense opinion to the European Commission on the basis of full cooperation with the European Commission questionnaire and field verification, and carried out detailed and comprehensive analysis and argumentation. Shengquan Group advocates that in the calculation of the export price of Shengquan Group to the EU market, Shengquan Group and Shengquan Beyond, Shengquan Germany, Shengquan Poland should be regarded as a whole, and the price of Shengquan Group to export to the EU market should be Calculated at the price of the independent customers of the European Union sold by the Holy Springs Germany and the Holy Spring Poland. After calculation, if the normal value calculated by Korea as a surrogate country is compared with the export price calculated by Shengquan Group as a single entity, Shengquan Group will not have a dumping margin. The single-subject defense not only meets the requirements of the EU anti-dumping legal rules, but also avoids the risk of improperly underestimating export prices.
Third, the Shengquan Group has made a lot of effort in defending against damage. The Shengquan Group and its two subsidiaries in the European Union have collected a large amount of market information on EU ceramic foam filters, including detailed information on the operation and finance of the applicants and other EU manufacturers other than the applicants. Through the analysis of the real data of the EU market, it proves that EU applicants and other manufacturers have not suffered substantial damage due to the export of Chinese industries. Even if the profit level drops slightly, it is due to the weakening demand for the global economic slowdown, rather than the Chinese imports.
In the face of the above counterattack, the EU applicants took the initiative to apply to the European Commission for revocation of the case when the investigation was launched for nearly six months. Under normal circumstances, the complete procedure of the EU anti-dumping investigation needs to go through at least 15 months or even longer. During this period, the responding enterprise needs to invest a lot of manpower, material resources and financial resources, which is undoubtedly a huge burden. In less than six months, Shengquan Group has successfully won this anti-dumping annihilation battle.
In response to the winning revelation, Mr. Ren Yongzhong believes that in addition to the full commitment of the professional lawyer team, Shengquan Group is itself a strong and core Know-How enterprise. EU customers must pass the products of Shengquan Group before passing through. In the long trial process, the customer valued the quality of the product of Shengquan, not the price of Shengquan. The Shengquan Group, with the power of a company, set off the banner of industry defense and thwarted the EU industry's attempt to use trade barriers to combat China's competitive industries. All Chinese enterprises that export ceramic foam filters to the EU do not need to bear any anti-dumping duties. This is not only the victory of Shengquan Group, but also the victory of China's entire ceramic foam filter industry. Especially at the critical moment when China's market economy status issue was unresolved at the end of 2016, the victory of this case undoubtedly gave strong support and belief support for all Chinese export enterprises to go global.

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