The "May Day" holiday has come and gone, but its impact on the retail market is still being felt. With the influence of the "holiday economy," merchants across the country launched a variety of promotions during the three-day break, drawing in a large number of consumers. Many business owners reported that sales during the May 1st period remained stable, with some even seeing year-on-year growth. In a market environment where "no promotion means no sales," industry experts are now looking ahead to the next big shopping season—the Dragon Boat Festival.
Home furnishings and household goods saw a steady rise in demand during the May Day holiday. Retailers, including furniture and home improvement brands, had already started their promotional campaigns weeks in advance, aiming to capture the attention of shoppers. The traditional habit of "spring decoration and early summer furniture purchases" has made May 1st a highly anticipated shopping event for many families.
According to data from Red Star Macalline, sales across its nationwide stores reached 3.5 billion yuan between May 1st and 4th, showing a 42% increase compared to the same period last year. In first-tier cities, sales rose by 38%. Jimei Group’s Vice President Shen Yaojun noted that their home furnishing stores saw sales increases of over 20% compared to the previous year. Chengwai Chengjia Plaza's deputy general manager Liu Yang mentioned that the plaza generated 15 million yuan on May 1st, with daily sales exceeding 47 million yuan—an increase of more than 10% year-on-year. Meanwhile, Wang Ningning, a manager at a Beijing-based store, said that overall consumption during the holiday was roughly similar to the previous year, but expected an uptick later in the week.
Despite these positive numbers, many businesses aren't fully satisfied with the results. This year’s May Day saw the opening of several new stores, such as Daxing Store, Real House North Fifth Ring Store, and Jimei Lugouqiao Store, which added to the competition. Liu Yang admitted that while sales did increase, the growth wasn’t as strong as hoped. Wang Ningning also pointed out that consumer spending per unit had slightly declined compared to the same period last year.
Jixing Deyi’s General Manager Yin Yuxin explained that since the store had just reopened, it was difficult to compare performance directly with the previous year. He noted that customer traffic remained relatively stable, but with so many new stores opening, there was inevitable competition. Ge Yongming, Chairman of Shenghua Furniture, added that the “3.15†promotion earlier in the year may have also affected the May Day sales. Although total sales increased, foot traffic and product sales per store didn’t meet expectations. He suggested that the growing focus on pre-holiday promotions could be shifting consumer demand away from the May Day period.
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