The "May Day" holiday has come and gone, bringing with it a surge in consumer activity driven by the "holiday economy." Over the three-day break, merchants across the country introduced various promotions to attract shoppers, leading to a noticeable rise in sales. Many retailers reported that their performance during the May 1st period was stable, with some even experiencing year-on-year growth. In an environment where "no promotion means no sales," industry experts are looking ahead to the next peak in consumer spending—the Dragon Boat Festival.
Home furnishings and retail sectors saw a steady increase in consumption during the holiday. According to data from the Beijing Municipal Commission of Commerce, key retail businesses recorded a total sales volume of 3.58 billion yuan during the May 1st holiday in 2014, marking a 9.1% increase compared to the previous year. Sales of home goods, such as furniture and renovation materials, also rose significantly. Retailers had been preparing for the event in advance, launching special offers to capture the attention of consumers.
Traditionally, the spring season is a time for home decoration and early summer furniture purchases, which has made May 1st a highly anticipated shopping holiday. Red Star Macalline reported that its national sales reached 3.5 billion yuan between May 1st and 4th, showing a 42% year-on-year increase. First-tier cities saw a 38% rise in sales. Jimei Group’s Vice President Shen Yaojun noted that store sales increased by over 20% compared to last year. Chengwai Chengjia Plaza's deputy general manager Liu Yang mentioned that the mall achieved 15 million yuan in sales on May 1st, with daily sales exceeding 47 million yuan—up more than 10% compared to the same period last year.
However, not all businesses were fully satisfied with the results. This year’s May Day saw the opening of several new stores, including Daxing Store, Real House North Fifth Ring Store, and Jimei Lugouqiao Store. These new locations contributed to customeråˆ†æµ (traffic diversion), making it harder for existing stores to maintain consistent growth. Liu Yang admitted that while sales did increase, the growth was not as strong as expected. Wang Ningning, a manager at a Beijing home furnishing store, noted that overall consumption during the first three days was similar to the previous year, but actual per-store sales declined slightly.
Jixing Deyi’s General Manager Yin Yuxin pointed out that the newly opened store hadn’t yet matched last year’s performance. Although foot traffic remained stable, the competition from other new stores led to some traffic loss. Ge Yongming, Chairman of Shenghua Furniture, added that the "3.15" promotion earlier in the year may have drawn away some of the May Day demand. While overall sales increased, the number of visitors and product sales per store fell short of expectations. Merchants remain hopeful for future growth, but many feel that promotional efforts need to be stronger to truly capitalize on these high-traffic periods.
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