Looking back at the history of the paint market, it's clear that the competition between domestic and international brands has always revolved around quality, brand reputation, and customer service. For many years, foreign brands have dominated the high-end segment by leveraging advanced technology and heavy marketing budgets. According to recent data, foreign coatings hold about 45% of the domestic market share, showing how strong their brand influence is.
However, domestic brands have long been limited to the lower end of the market due to technical shortcomings. Despite this, they've never stopped striving for a stronger position in the premium segment. The battle for the high-end market is intensifying, with more local players aiming to break through.
In reality, when product quality becomes similar across the board, branding often serves as a way to differentiate price tiers. But brand alone isn't enough to guarantee success—consumer interests are ultimately driven by value. Rational buyers tend to choose what offers the best return on investment. This is especially true for long-lasting products like paints, where brand image doesn’t necessarily outweigh practical performance.
Take well-known brands like Panasonic and Hitachi in the home appliance industry—they’ve proven that durability and functionality matter more than just a name. For such products, quality acts as a mirror for brand credibility. As domestic manufacturers improve their product quality, their brand value is also rising. If a local brand possesses solid technical capabilities or innovations, it can gain a competitive edge in the market. However, if competitors catch up or surpass them technologically, the brand’s value could quickly diminish.
With foreign brands facing increasing pressure on both quality and brand image, the focus of competition is now shifting toward services. In today’s evolving market, service is becoming a key driver of business success. As consumer needs change, services are expected to become the main source of profit, even more than the products themselves.
Local companies have a natural advantage here. They understand the domestic market deeply, know local consumer behavior, and can offer more personalized and comprehensive support. When combined with aggressive pricing strategies, they can create a powerful impact on the market. It's not unlikely that the paint industry will follow a similar path to the home appliance sector, where local players eventually take control of the market through superior service and cost efficiency.Metal Garages,Steel Carports,Rv Carport,Metal Carports
Guangdong Tianchen Steel Structure Engineering Co. Ltd. , https://www.tcsteeltech.com