Looking back at the evolution of the paint market, it's clear that the battle between domestic and international brands has always revolved around quality, brand reputation, and customer service. For many years, foreign companies have dominated the high-end segment by leveraging advanced technology and massive marketing budgets. According to industry data, foreign brands hold about 45% of the domestic paint market, which highlights their strong influence and long-standing presence.
However, domestic brands have often been limited to the lower end of the market due to past technological shortcomings. Despite this, they have never stopped striving for excellence and are now gradually making their mark in the premium segment. The competition is intensifying, and the gap between domestic and foreign players is slowly narrowing.
In a market where product quality is becoming more similar, branding is often used as a way to differentiate price tiers. But ultimately, consumers make rational choices based on value and cost-effectiveness. For long-lasting products like coatings, brand image alone isn't enough to justify higher prices. This is evident in the home appliance industry, where well-known global brands like Panasonic and Hitachi have faced fierce competition from local manufacturers who offer better value and services.
Quality remains the true reflection of a brand’s credibility. As domestic manufacturers improve their product quality, their brand value is also rising. If a brand can maintain a solid technical foundation, it can stand out in the market. However, once competitors catch up or surpass them technologically, the brand's value may decline rapidly.
With the quality and brand image of foreign coatings under pressure, service has become a key differentiator in the market. As society evolves, customer service is increasingly seen as the core of business strategy. In the future, services will likely become the main driver of profit, even more than the products themselves.
Domestic companies, with their deep understanding of local consumer behavior and preferences, are well-positioned to capitalize on this trend. Their proximity to the market allows them to offer more personalized and comprehensive support. When combined with competitive pricing strategies, they could potentially reshape the paint market, much like how the home appliance sector was transformed by local players in the past.Steel Structure Materials,Galvanized Steel Pipe,Hot Rolled Steel,I Beam
Guangdong Tianchen Steel Structure Engineering Co. Ltd. , https://www.tcsteeltech.com