Why do not the home industry want to "best" old

Why do not the home industry want to "best" old

In recent years, children's home has become a new force that can not be underestimated in the market. Its novel and unique design and frequently updated national standards constantly refresh the concept of children's homes. However, compared with the same age group, the design, production and marketing of elderly household products that are divided into consumer groups are much less. As China is gradually entering an ageing society, why does the home market appear to be “old to lose”? The industry believes that this is mainly affected by factors such as the immaturity of the old-age home market environment, high R&D costs, low returns, and differences in people’s consumption concepts.

Old home "money" view unlimited

Mr. Li, who lives in Haidian District, Beijing, is a retired worker. He is a retired worker. His eldest daughter is abroad and his youngest daughter is married to Shanghai. This makes him and his wife become “empty nesters.” Since they do not like to live in nursing homes, the two daughters wanted to buy some household products suitable for the elderly. However, his eldest daughter strolled through several large home stores and did not find any shops that specialize in selling elderly home products.

Uncle Lee had suffered from severe arthritis because he had worked in the factory early. As the age increased, the symptoms of arthritis became more pronounced. Even the stairs were very difficult. He told reporters: “Every time I sit at home with a soft fabric sofa is a bit scared, it is very difficult to sit up and want to stand up again. Then I simply do not sit on the sofa, so as not to suffer.” In addition, it is difficult for Li uncle to be on Toilets, you have to make great efforts to stand up after you fall. "Every time I would like to put a handrail near the toilet, I can use my strength to stand up. However, the current home products have no such design, indicating that most businesses do not take into account the actual situation of the elderly when designing products. Use demand." Uncle Lee reluctantly said.

Uncle Lee is just one of the thousands of "empty nesters." According to the "China Aging Industry Development Report 2014" (hereinafter referred to as the "Report") published by the National Office for the Aging Work Committee on September 23, 2014, the number of elderly people in China has reached 202 million in 2013; by 2020, the Chinese elderly population The number is expected to increase to 260 million. In 2014, the consumption potential of the elderly may reach 4 trillion yuan; by 2050, this figure is expected to increase to 106 trillion yuan, accounting for 33% of China's GDP. According to the “Report”, the rapid increase in the number of elderly people will bring new business opportunities along with various problems such as pension pressure. Due to physical reasons, elderly people have special requirements for home products that are different from those of young people. They are mainly reflected in the aspects of product color, function, category, comfort, and security. Therefore, the market has great potential.

In addition, the special needs of the elderly for household products are also all-encompassing, from furniture to sanitary ware, from electrical appliances, cabinets to decoration design have special requirements. For example, when the elderly have the highest safety risk when using the toilet, it is necessary to install a smart toilet or to provide an ordinary toilet with safety handrails.

Industry sources said that elderly household products should be designed to minimize unsafe factors, such as furniture should be less angular, so as not to hurt the elderly; it is best to use a hard mattress or hard mattress with thick mattress, because the spring bed is soft, Not suitable for the elderly; the chair's dorsal angle and sitting angle should be larger, so that older people sit more comfortable, and should try to design the chair to grab the handrail; in the elderly living room, should not have less than A knee-length drawer and a taller top cabinet to prevent elders from bending and climbing when taking things.

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