Furniture Association: "In the past, the collapse of the furniture industry in the Pearl River Delta" reported inaccurate

On November 22nd, Shunde Furniture Association and Lecong Furniture Association responded to the article “The biggest failure of the industry in the Pearl River Delta industry in the past 30 years”, which was reported by the “First Financial Daily” on November 06. The report was inaccurate. As a result, furniture dealers and banking institutions across the country have questioned the integrity and quality of the furniture industry in Shunde Lecong and Longjiang, which seriously plagued and damaged the overall image of Shunde furniture industry and the normal production and sales of the company. Inaccurate reports on this, Shunde's furniture industry association expressed severe protests and reserved the right to pursue legal liability for the adverse effects and economic losses caused by the Shunde furniture industry. Shunde Furniture Association and Lecong Furniture Association combined with the local industry to conduct objective and fair analysis of several doubtful points in the article. The official announcement is as follows.
First, the so-called "closing tide" in the article is groundless. In this article, “there are no fewer than 1,000 registered furniture factories in Shunde”. According to statistics from relevant government departments, the number of industrial and commercial registrations of furniture enterprises in Lecong Town is currently more than 1,500, an increase of more than 300 than in 2011. In 2012, Lecong furniture enterprises closed 9 due to poor management, 12 fewer than the previous year. The number of sales decreased by 17.6% year-on-year in the furniture market in Lecong Town from January to October. Longjiang Town registered 2,600 industrial and commercial furniture enterprises in 2012, an increase of 20% over the previous year; Longjiang Town's total furniture sales in January-October increased by 14.8%. The data shows that even in the harsh environment of the national economic downturn, Shunde Furniture is the main manufacturing center - Lecong and Longjiang in the last two years, with the huge advantage of China's most complete furniture industry chain structure, attracting many furniture companies. In spite of the influx of the whole region, the whole region presents a benign development trend of survival of the fittest and steady growth. The so-called "closing tide" is unfounded.
Second, the article mentioned "the biggest difficulty in 30 years" This content is wrong to guide readers. Shunde furniture has developed from the late 1970s to the present. After more than 30 years of cultivation and development, from the past Longjiang to today's Shunde, and even around Foshan, the furniture industry has blossomed everywhere, forming the largest and most complete industrial chain cluster in China and the world. At present, with the changes in the furniture industry pattern and the competitive environment, Shunde Furniture has started the pace of transformation and upgrading. The district committee and district government have put forward the transformation as the main line, focusing on the two major themes of reform and industry, and strive to promote the integration, promotion and strengthening of the furniture industry. Therefore, Shunde furniture industry is a transformation and upgrading, not a so-called "economic crisis."
Third, the so-called "measurement of Shunde furniture business is good, there is a very effective method: look at Longjiang to Lecong 375 national road traffic is not serious, the more serious traffic jam proves that the business is better, and vice versa." Funny. In the past two years, under the correct leadership of the Shunde District Government of Foshan City, the governments of Lecong and Longjiang have taken a long-term view and held high the banner of scientific development concept. They have invested heavily in the “325” national road of Longjiangyuan (Lecong Furniture Avenue). Comprehensive optimization and management on both sides, vigorously promote special tasks such as limiting yellow labeling, limit speeding, and limit overloading, and carry out rapid upgrading and upgrading in the shortest time. (The “375 National Road” mentioned in the article “First Financial Daily” is incorrect. In fact, there is no “375 National Road” in Shunde. The merchants who manage furniture in Lecong and Longjiang have finally hoped for the long-awaited fast track of furniture production, exhibition and sales, providing a better business environment for the furniture industry across the country. Nowadays, the Tenli Street of Furniture Avenue from Lecong to Longjiang has been able to pass smoothly, and the furniture materials and products have been able to accelerate circulation. This is a good thing for the people, the country and the people. And the more serious the traffic jam proves that the business is better, the opposite is bad. The statement is unreasonable and ridiculous.
4. In this year's “Guangzhou Online Shopping” campaign launched in Guangdong Province, Shunde furniture e-commerce enterprises have sprung up everywhere, and all kinds of furniture business talents gathered in Shunde, vying for the soup, furniture design, e-commerce headquarters base springing up, rushing to bloom .
In summary, the "First Financial Daily" and other media reported that "the Pearl River Delta furniture industry collapsed in advance, the industry said that the biggest difficulty in 30 years" is the development of the furniture industry in Shunde, we asked the newspaper responsible The person explained the article and responded objectively. He also urged the relevant reporters of the newspaper to understand the true reasons for the report and verify the relevant report evidence.
We will retain the right to pursue legal liability for the adverse effects and economic losses caused by the misrepresentation to the Shunde furniture industry.

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