China's first professional furniture standard for children aged 3-14 years, "Children's furniture (children's furniture decoration renderings) (children's furniture decoration renderings) general technical conditions" has been officially implemented for three months, how does the market and consumers react? Yesterday, the reporter visited some home stores in Kunming and found that the store was in place and the business was positive. At the same time, the industry once again reminded consumers that when purchasing children's furniture, they should ask the merchant for a quality monitoring report. Once the product quality problem is discovered, it is also conducive to safeguarding their own rights and interests.
The person in charge of Red Star Meikailong told the reporter that as early as the end of July, a series of measures were formulated, and the children's furniture merchants on the market were regularly or irregularly, and the children's furniture being sold was safe, healthy and environmentally friendly according to the new national standard. Check for safety warnings and other aspects. The store said that the implementation of the new national standard will play an important role in regulating children's furniture that has long been “no standard to followâ€. The store has conducted a comprehensive inspection of the children's furniture brand products that have been settled to ensure that the children's furniture sold in the mall meets the new national standard requirements, and parents can purchase children's furniture with confidence.
After the implementation of the new standard, does it mean that children's furniture will increase production costs, and operators will “pass on†to consumers in the form of price increases? This issue, the head of a number of children's furniture brand marketing replies: the implementation of the "new national standard" will not lead to price increases for brand children's furniture.
In the home of Victory Furniture City and the Real House, the reporter visited more than 10 children's furniture brand stores. From the mouth of the salesperson and the product label, the reporter heard and saw that the price of the product that meets the standard is not higher than the original.
The reporter contacted Li Zhiguo, general manager of the Tomato Hut Youth Home Museum, and a spokesperson for some brands. The answer was the same: although the “new national standard†puts higher demands on the materials and processes of children's furniture, it does not mention Price, because the original product is in line with the "new national standard", only need to make some changes in the process, without increasing costs. Li Zhiguo said frankly that the cost increase is controlled by other methods. For example, in addition to color, other costs can be reduced through standard parts, large-scale production, and large-scale procurement. In fact, the cost is reversed. It is possible to cut prices.
There are also many merchants who say that they have always produced children's furniture according to higher standards, and their environmental performance has reached European and American standards. Therefore, the opening of the new national standard will not affect them, and will not increase the price of children's furniture.
A child furniture official said in an interview: "Children's furniture is sold at a high price, so the profit is also high. This is a misunderstanding." Children's furniture has high requirements for material selection, hazardous materials control, production processes, equipment, etc. Therefore, most children's furniture prices are high. However, with standardization, standardization, and mass production, the overall market price will return to stability.
The reporter met the consumer, Ms. Yang, in her home. She is buying a children's bed for her 5-year-old son. She told reporters that now she will pay attention to whether the product contains toxic and harmful substances, whether there are sharp edges and other details, because this is the standard of the new national standard.
The reporter also randomly interviewed several consumers who are buying furniture for their children. Most of them expressed that they believe that manufacturers have implemented new standards. They all think that it is a good thing for children's furniture to have a special national standard. Mr. Li, the consumer, said happily: "I just bought the children's combination bed after the standard was implemented."
However, most parents have concerns while expressing their support. Mr. Chen had just bought a children's bed for the naughty son before the Spring Festival this year. He regretted buying it early, worried that the bed he bought would not meet the new standards and there were potential safety hazards.
An industry insider said that since the implementation of the new standard, we have seen the stable and healthy development of the children's furniture market. In this form, the mall will attract more brands to enter and form a benign competition, and the price will naturally fall. The implementation of this new standard will be able to prevent the inferior children's furniture from entering the market to a large extent, and also eliminate unqualified furniture factories and further standardize the entire children's furniture market.
The person in charge of Red Star Meikailong told the reporter that as early as the end of July, a series of measures were formulated, and the children's furniture merchants on the market were regularly or irregularly, and the children's furniture being sold was safe, healthy and environmentally friendly according to the new national standard. Check for safety warnings and other aspects. The store said that the implementation of the new national standard will play an important role in regulating children's furniture that has long been “no standard to followâ€. The store has conducted a comprehensive inspection of the children's furniture brand products that have been settled to ensure that the children's furniture sold in the mall meets the new national standard requirements, and parents can purchase children's furniture with confidence.
After the implementation of the new standard, does it mean that children's furniture will increase production costs, and operators will “pass on†to consumers in the form of price increases? This issue, the head of a number of children's furniture brand marketing replies: the implementation of the "new national standard" will not lead to price increases for brand children's furniture.
In the home of Victory Furniture City and the Real House, the reporter visited more than 10 children's furniture brand stores. From the mouth of the salesperson and the product label, the reporter heard and saw that the price of the product that meets the standard is not higher than the original.
The reporter contacted Li Zhiguo, general manager of the Tomato Hut Youth Home Museum, and a spokesperson for some brands. The answer was the same: although the “new national standard†puts higher demands on the materials and processes of children's furniture, it does not mention Price, because the original product is in line with the "new national standard", only need to make some changes in the process, without increasing costs. Li Zhiguo said frankly that the cost increase is controlled by other methods. For example, in addition to color, other costs can be reduced through standard parts, large-scale production, and large-scale procurement. In fact, the cost is reversed. It is possible to cut prices.
There are also many merchants who say that they have always produced children's furniture according to higher standards, and their environmental performance has reached European and American standards. Therefore, the opening of the new national standard will not affect them, and will not increase the price of children's furniture.
A child furniture official said in an interview: "Children's furniture is sold at a high price, so the profit is also high. This is a misunderstanding." Children's furniture has high requirements for material selection, hazardous materials control, production processes, equipment, etc. Therefore, most children's furniture prices are high. However, with standardization, standardization, and mass production, the overall market price will return to stability.
The reporter met the consumer, Ms. Yang, in her home. She is buying a children's bed for her 5-year-old son. She told reporters that now she will pay attention to whether the product contains toxic and harmful substances, whether there are sharp edges and other details, because this is the standard of the new national standard.
The reporter also randomly interviewed several consumers who are buying furniture for their children. Most of them expressed that they believe that manufacturers have implemented new standards. They all think that it is a good thing for children's furniture to have a special national standard. Mr. Li, the consumer, said happily: "I just bought the children's combination bed after the standard was implemented."
However, most parents have concerns while expressing their support. Mr. Chen had just bought a children's bed for the naughty son before the Spring Festival this year. He regretted buying it early, worried that the bed he bought would not meet the new standards and there were potential safety hazards.
An industry insider said that since the implementation of the new standard, we have seen the stable and healthy development of the children's furniture market. In this form, the mall will attract more brands to enter and form a benign competition, and the price will naturally fall. The implementation of this new standard will be able to prevent the inferior children's furniture from entering the market to a large extent, and also eliminate unqualified furniture factories and further standardize the entire children's furniture market.
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