The 6th Suzhou Furniture Fair is set to take place from June 26 to June 29, 2014, at the Suzhou Park International Expo Center. The event has already kicked off a comprehensive promotional campaign, ensuring maximum visibility and participation.
[Image: Romantic Korean Solid Wood Suite]
From the organizing committee, it's clear that the promotion of the 6th Suzhou Furniture Fair has been carefully planned and executed across multiple channels. Teams of staff and over a hundred volunteers have been actively traveling to major furniture exhibitions nationwide to spread the word about the fair. In addition, extensive publicity efforts have been launched in key furniture production bases. The fair has also partnered with over 100 professional media outlets, placing ads on online platforms, newspapers, and magazines to share exhibition details. Along major highways across the country, eye-catching billboards, street signs, and even aerial advertisements have been put up to attract attention.
Since the start of the promotional phase, more than 200,000 brochures have been distributed, along with thousands of electronic invitations and emails sent out to potential exhibitors and visitors. The organizing committee has also taken part in several industry events, such as the annual meetings of the Jiangsu Exhibition Industry Association, Zhejiang Family Association, and the Jiangxi Yushan Family Association. These gatherings provided valuable opportunities for discussions with industry leaders and top furniture companies, helping to shape the future direction of the fair. At the 5th Jiangsu Convention and Exhibition Forum and the annual meeting of the Jiangsu Provincial Convention and Exhibition Industry Association in early December, the Suzhou Furniture Fair was honored with the "Best Contribution Award" for its outstanding work in the exhibition industry over the past decade.
Now in its sixth year, the Suzhou Furniture Fair has gained strong support from furniture associations, manufacturers, and industry media. Currently, the invitation process for the 6th edition is in full swing, with daily calls coming in and an increasing number of companies confirming their participation. According to the organizing committee, many businesses have already expressed strong interest in joining the event.
For more information, follow the official WeChat account of the Suzhou Furniture Fair (WeChat ID: szjjzlh), or check out the Sina Weibo page @è‹å·žå®¶å…·å±•. You can also visit the official website at http://www.suzhoufurniturefair.com.
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