The European Union has become the third-largest market for Chinese ceramic tile exports, with a share of 10% to 12% in total export value. However, recent developments have brought new challenges to the industry. Following the final announcement of anti-dumping tariffs on Chinese ceramics, many manufacturers are now facing increased export pressures. Foshan Jianyi and Xinruncheng Ceramics were assigned separate rates of 26.3% and 29.3%, while over 30 Foshan-based companies received a tax rate of 30.6%. Meanwhile, numerous small and medium-sized enterprises that did not respond to the investigation will face an eye-watering 69.7% tariff, which will remain in effect for five years.
This move by the EU is a significant blow to the Chinese ceramics sector, as the region has long been one of the most important export destinations. At the 110th Canton Fair, several ceramic exporters reported a tightening of orders, citing the impact of EU anti-dumping measures and the ongoing European debt crisis. Zhu Zhaozhao, regional manager of Hongyu Ceramics Exports for Europe and the U.S., noted that this session saw a noticeable decline in orders compared to previous years.
For Foshan Imeyin Ceramics, the EU once accounted for about one-third of its overseas sales. According to the company’s general manager, Ye Jingmei, there were far fewer EU buyers at the fair, and the company is now concerned about losing its key market. The situation is not limited to the EU—other regions have also imposed restrictions on Chinese ceramics. Brazil, for instance, has emerged as one of the fastest-growing markets for ceramic exports, but it recently raised import duties on ceramic tiles from 15% to 35%, along with new licensing requirements.
Kong Lingsa, deputy general manager of Mona Lisa Industrial Co., stated that while companies can challenge anti-dumping cases in court, situations like Brazil’s, where no formal investigation was launched, leave little room for action. In such cases, the government needs to engage in stronger diplomatic negotiations with trading partners.
In June, South Korea also issued an anti-dumping ruling, imposing rates ranging from 9.14% to 29.41% on Chinese ceramic tile producers. The decision extended existing anti-dumping duties for another three years. These trade barriers are compounding the challenges faced by the domestic industry, especially as the real estate sector continues to struggle under macro-control policies. The downturn in construction activity has directly impacted the demand for ceramic tiles.
According to Kong Lingye, sales across the entire ceramics industry are declining, and the outlook for next year is even more uncertain. While large brands still manage to maintain some profit margins, smaller factories that rely on volume are struggling to survive. With mounting international pressure and domestic challenges, the future for China's ceramic industry looks increasingly uncertain.
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