In the future, the home industry and its associated raw materials, including hardware accessories, must be integrated with resources more effectively. Industry upgrades and the adoption of new e-commerce models will drive comprehensive development. With a strong voice, we can help the entire home industry go global.
One major issue in the furniture sector is the lack of standardized materials for door components. This has led manufacturers to choose from a wide range of raw materials that are commonly used in the furniture industry. The state has established strict testing standards for chemical materials such as coatings and adhesives. These standards exist because these materials are not limited to furniture—they are also widely used in areas like decoration, rail transit, and fashion, which leads to higher government scrutiny.
On the other hand, materials like wood, panels, leather, and fabrics face varying degrees of standardization issues. The absence of clear national guidelines makes it difficult for consumers to evaluate the quality of products accurately. Marketplaces are flooded with marketing gimmicks such as "100% solid wood," "premium calfskin," or "imported eco-leather." However, these claims often lack support from authoritative sources, leading to misleading information and infringing on consumers' right to know. This has contributed to incidents like the "Da Vinci" scandal and numerous "quality gate" issues in the past.
The reality is that domestic suppliers already have the capability to produce high-standard, environmentally friendly materials. Unfortunately, most of these premium materials are still reserved for products targeting overseas markets. This is largely due to the strict product access standards set by foreign markets, especially in Europe, Japan, and the United States. It highlights how industry standards play a crucial role in determining the overall level of development within the sector.
High-end and advanced materials often require complex processes and high-quality raw materials, making them more expensive than standard options. These materials are not easily replaceable at the end of the product lifecycle. As a result, many small and medium-sized enterprises tend to opt for cheaper alternatives. Since the second half of last year, the real estate market's impact has caused a significant drop in furniture companies’ raw material purchases. Many suppliers have seen a 30% reduction in shipments, creating obstacles in promoting high-tech materials.
There’s also a common consumer misunderstanding known as "Chongyang" — an overestimation of imported products. Many consumers favor imported goods or those made with imported materials, which drives up the price of foreign furniture significantly compared to locally produced ones. In response, many manufacturers emphasize the "foreign origin" of their materials, displaying signs like "imported leather" or "imported wood" in stores. Buyers are also influenced by this trend.
However, the truth is that many foreign brands still rely on Chinese manufacturing. For example, brands like BMW and Mercedes-Benz are increasingly produced domestically, yet they command much higher prices in the market. When it comes to wood, the difference lies in climate and geography, not necessarily in the superiority of imported wood over local varieties.
Blindly favoring imported products has become a common misconception among mid-range consumers. Fortunately, some of China’s top coating and chemical companies now offer technology comparable to foreign counterparts. Some of their products even exceed foreign brands in export volume and market share. The only gap remains in brand value, which takes time and history to build.
Despite this, domestic products offer a better price-to-performance ratio, which is one of the key competitive advantages for local raw material suppliers.
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