More than 90% of the laminate flooring in China is used in households. With its widespread use, complaints about decoration pollution in various cities have increased exponentially year by year. For these two shortcomings, the merchants have developed a series of dazzling "marketing methods."
The first trick is to cross the sea
Many brands are advertised with 100% imported or imported brands. The actual merchants only import a small part, most of them are produced by domestic materials and technology.
Imported products and domestic products, the same packaging, the same size, even the same color, the merchants sell at the import price, can you tell the truth? In order to prove the "authenticity" of the import, the merchant can also issue import declarations and certificate of origin. Book, and promised to pay ten, you can't help but believe it. If you buy such fakes, if you want to identify imports or domestically, and get back to justice, you must become a company employee to find the inside, otherwise your chances of winning are almost zero.
The second trick is to flower on the tree
The base material of the reinforced composite wood floor is pulverized by logs, and after being cooked at a high temperature to eliminate various molds, it is formed by adding formaldehyde glue. The standard product color is the color of the wood itself (white, yellow, brown). Since the laminate flooring will release formaldehyde into the air, which is harmful to air quality, many consumers are looking for a healthy and green product. Some merchants find that the difference between green and green colors of many consumers is not very clear. Therefore, green pigment is added to the substrate, the substrate is dyed green, and publicized. The green substrate is added with green environmental protection factor in the production process or promotes green products in waterproofing, reducing formaldehyde emission, and more than the natural substrate. . In fact, green and non-green have nothing to do with water, formaldehyde, and environmental protection. For a time, every household is engaged in green, and it seems that the environmental protection work of laminate flooring has made great progress. Those who choose green substrates are selected. Consumers are not 100% victims.
The third trick is to fish in troubled waters.
The quality of the composite wood flooring is improved. The key is in the selection and matching of raw materials, as well as the processing precision of the products. There is no difference in the size between the imported plate and the domestic plate. The imported plate and the domestic plate are produced according to the same technical requirements as above. The difference is that the product has nothing to do with the length and width of each board. Some manufacturers see a certain size of the floor, for example: 1290*195*8 or 1380*194*8 and other long-sized boards. There are few domestic manufacturers of this size. As for the rumors spread, "the imported plate is long-sized, and the domestic plate is short-sized." Long-board prices have risen, sales are optimistic, and manufacturers are not arguing about the length and shortness of the board. Instead, they are reducing production short-boards and mass-producing long-boards. For a time, the “import†board surged, and consumers spent less than imported boards. The price can be bought into the "import plate" is also happy, the biggest beneficiary is to propose long-board for the import board, messing up the market, to win the wood flooring sellers to win.
The fourth move steals the column
The first generation of reinforced composite wood flooring adopts the grooved socket structure. When installing, the glue is filled in the groove to ensure that the product will not be sewn and degummed during use. In actual use, it is found that the ground level difference in China is too large (up to 10mm/m, the standard requirement is less than 2mm/m), and the workers are not installed seriously, the glue is not evenly distributed, and some floors of individual households will be seamed. Cracking problem. Merchants have introduced thickening boards and lock plates to solve the above problems. Some merchants have added so-called "double locks", "three locks" and "four locks" in order to increase their "lock" function in publicity. Buckle the floor, the higher the number of locks for the consumer, the better the quality. In fact, the floor connection is firm, not the number of locks, but the chamfer angle and the size of the chamfer. Too many buckle levels, it seems like using a few small locks to prevent theft, is it safer than using a large lock? The earliest manufacturers produced lock plates to increase the adhesion of the floor, and finally developed into an increase lock. The series produces a lock floor for deceiving consumers.
The fifth measure is mainly anti-customer
Businesses that focus on quality and brand always sell their products in the image of a specialty store or a single brand. From the current situation, the old brands that have been operating under a single brand for more than 8 years can be called brand plates, and the quality is guaranteed. Sales have always been good, for example, the icon of the icon, the living house, the Baigao, and those new entrants, no matter how much, they take more than a few brands of flooring, sold in each large and small store. A unit (or enterprise) packs several, dozens of brands are sold in various stores, the products are divided into three or five, etc., the quality is good, and occasionally can pass the national standard, the service life can reach 5-6 years, and the quality is poor. No one can pass the national standard, and the product can only be used for three or five months.
Although each brand of these merchants is not selling well, the popularity is not high, but the sales of dozens of brands can add up, and the number can be quite a lot. Even the top spot is achieved, and the strategy of anti-customer is realized. Customers are the victims of the road. What's more, these sellers and the decoration and engineering companies have joined forces to promote such low-quality, low-cost laminate flooring to consumers. In fact, consumers are not worried, and these illegal businesses are affordable.
Sixth stroke serial meter
Since the quality of laminate flooring can not be divided, the sale of qualified products and non-qualified products can only be determined by the professional ethics of the merchants and conscience, and a large number of merchants are not subject to such restrictions. In order to turn low-quality, low-cost or qualified laminate flooring into qualified, "brand", "import" and other image of the enhanced floor display in front of consumers, the merchants use a series of means to package inferior products, Image integration. In order to let customers believe that low-quality products are good products, using a large number of circumstantial evidence, illustration books, inspection reports and other means to promote, so there is a strange phenomenon in the reinforcement of composite wood flooring - the certificate is full of days, the certificate types are: the country's top ten brands Certificate, Consumer Trust Certificate, Quality Gold Award, Import Customs Declaration, Forest Products Association, Consumer Association, Decoration Association Recommendation, Wood Flooring Association Recommendation, Green Building Materials Certification, Waterproof Certificate, European Ring Guarantee, European Floor Association Certificate, 3.15 Quality Certificate , 10 ring certificate, product quality exemption certificate, Kangju demonstration project certificate, quality Wanlixing, foreign environmental system certification, ISO1400 environmental management certification, ISO9001 quality technology certification, national 30 Kangju demonstration project recommendation certificate, provincial famous product certification, insurance The company undertakes the guarantee, the contract and the letter of credit, the national authority test certificate, non-toxic certification and other hundreds of certificates, coupled with exquisite packaging and posters full of "foreign flavor", as a consumer you can not believe it? Of course I also believe that some of the certificates are "true", but when you buy them, you must first check who’s certificate is positive.
The seventh stroke of Li Daitao
In order to achieve the "competition" between the inferior board and the qualified board, the model of the inferior board placed in the mall is the same as the qualified board, and even exceeds the quality of the brand board. The product specifications, colors, prices, and promotional materials are consistent with the qualified boards. In the propaganda, misleading, said that my board is "XX deck", "full drill" series, 18000 rpm super wear-resistant, 36000 rpm super wear-resistant, how low the formaldehyde content in the product, how hard the substrate is Consumers know that the hardness and softness of the substrate are related to the amount of formaldehyde glue. Where can consumers immediately determine how much the laminate floor wears? How do consumers know what the meaning of "XX Deck" and "Full Drill" means? What standard, is it the industry level, or the misleading of the business, the final installation is usually ordinary laminate flooring, or low-quality laminate flooring, the business will achieve the purpose.
The eighth move to repay the soul
In order to further reduce the cost of reinforced laminate flooring, the use of reducing the density of the substrate and reducing the wear-resistant layer of Al2O3 has become obsolete. Now some manufacturers have adopted formaldehyde glue instead of triammonium urethane glue instead of white sugar glue. Formaldehyde glue, these laminate flooring not only are not wear-resistant, but also have no adhesion between the layers, the waterproof and anti-deformation ability is weakened, and the floor color is printed with ordinary ink, and the result is that the floor is discolored for several months. The glue used for bonding replaces the D3 glue with white latex, and the degree of adhesion is lowered. The film is replaced by a single layer of a double layer, and sand is added to the substrate to increase the "weight" and "strength" of the substrate. The feeling of hardness. You have to ask how low the price of laminate flooring is, depending on how high the production method is. In short, no matter how low the price is, the merchants will maintain sufficient profits, and the lower the price of the laminate flooring, the higher the profit rate.
The ninth trick
Reinforced composite wood flooring has formaldehyde release, the detection method is divided into:
Detection method limited standard limit mark
Perforation extraction method ≤9mg/100gE1
Dryer method ≤1.5mg/m3E1
Climate box method ≤0.12mg/m3E1
The three detection methods have different values ​​and the same quality. In order to cover the shortcomings of household pollution caused by formaldehyde emission, most manufacturers present reports to consumers that use the climate box method and the dryer method to detect reports. The quality is low, giving the customer an illusion that there is almost no formaldehyde release. In addition, in order to prove that the formaldehyde release is small, the company adopts a high-reward method, and promises to give a reward if it finds that its formaldehyde content exceeds the national standard, and puts a harmless outer coat on the laminate flooring, causing the customer to have the illusion. . In many countries, it is forbidden to use laminate flooring for household use. It can only be used in public places, which is to strengthen the composite wood flooring and it is impossible to solve the problem. In fact, products that currently meet national standards are harmful as usual, just as cigarettes that meet national standards are as harmful as humans. One person is harmed by smoking, and the whole family is harmed by formaldehyde pollution. In addition, please advertise a famous star and add some anti-counterfeiting functions to the product. Similarly, it can achieve the purpose of reassuring consumers. The company took a good name: "XX import and export service company" gives the impression that it is imported flooring, in fact? God knows!
The tenth move is on
The quality of laminate flooring is inseparable from the naked eye, but the business knows well. They know when the laminate flooring will have problems. Before the customer complains a lot, change the company address and contact number, and the mall will change another brand. The label and the door advertisements and promotional materials give the impression that the owner has been converted and converted the brand. In fact, it is still the same boss, and the same kind of inferior board is on sale. These bosses have mastered the customer: "cheap products, ten people have seen the hearts of nine people love", do not take advantage of this kind of irrational consumption, and do a strong floor business? There are several inferior board kings in Shenzhen. I have changed dozens of brands, and the business is getting more and more prosperous. The market for laminate flooring below ¥75.00/m2 (all-inclusive) is almost monopolized by these kings.
Strengthening the chaotic market of composite wood flooring, now it is illegal operators to profit, but the formal operators are unprofitable and bleak. So far, the market chaos is still accelerating, we can’t wait for the country to ban the strengthening of wooden flooring in the family. On the day of use, or vigorous rectification, consumers will take action to eliminate it, that is, not to sell any brand of laminate flooring. Many people analyze the causes of confusion: nothing is caused by the market economy is still immature, local protection and other reasons. I think the real reason is that the laminate flooring is a low-tech, low-input industry. One person wants to produce laminate flooring. Just invest tens of thousands of yuan and buy a woodworking machine. There is no technical secret between the companies. There is no core technology protection between enterprises (no patented technology or proprietary technology). Although enterprises know that XX is producing inferior laminate flooring, they have no right to stop the spread of such behavior. If a company upgrades the laminate flooring and adds its own patented technology protection to the new generation of products, the new generation of laminate flooring market will be purified, consumers will not be deceived, and the inferior board will naturally Disappeared, it is as if Microsoft, IBM, and Inter are never afraid of competitors, and the market is in their hands because they have core technologies.
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