Outdoor furniture is being favored by more and more people. A random inspection of furniture retailers across the country shows that this trend is increasing, because outdoor furniture has always been in demand in the market, it fits the style of existing furniture, and sales promotion Market gaps brought about by the closing of events and stores.
"Some people called me in December last year and asked for my opinion," Johansen said. "I told them it was too late, but they didn't believe it. I explained to them that they should book one year in advance."
Many consumers want to be able to cross the four walls and go outdoors to relax and make friends, which is why Weekends Only Furniture, based in St. Louis, has changed its strategy. The retailer recently announced that five retail stores will launch outdoor furniture for the first time this spring.
Johansen said that region and culture play an important role in demand. Residents in the Midwest of the United States love leisure activities in spring and summer, and if they have time, they will shovel snow outdoors in winter.
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This season, HOM Furniture will open Seasonal Concepts Galleries in 13 HOM stores in Minnesota.
"It drives store transaction volume, which is an advantage of this seasonal industry," Johansen said. "In the summer, everyone likes to stay outdoors rather than indoors. The purchasing power of indoor furniture is weakening and then picks up in autumn . Outdoor products provide us with a good source of income. "
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Koenig said City Furniture will launch a full range of outdoor furniture , order frames from Asia, and produce cushions at the store ’s factory in Mississippi. City will focus on marketing and sales promotion.
Florida is not as cold as winter in Minnesota or the Pacific Northwest, but City Furniture has decided to strengthen the promotion of outdoor series this season. City Furniture owns 24 City Furniture and Ashley HomeStore in southern Florida.
Jordan's outdoor furniture has also been welcomed by customers. Jordan's has three stores in Massachusetts and one store in Rhode Island. Josh Tatelman, Jordan ’s vice president of sales, said that it ’s their second season of outdoor furniture . Every store has room to display these seasonal furniture, with prices ranging from mid-range to high-end.
Selden's Home Furnishings in Tacoma, Wash. Began selling outdoor furniture three years ago. At the beginning of March every year or at any season change, they make 4,500 square feet of space to the right of the front door.
Allison Hupp, an indoor furniture retailer public relations representative on Madison Avenue in New York, said SUITE New York has added more outdoor collections. First, the demand from Hamptons is high, and second This is because there are many apartments with terraces in New York City.
Retailers have introduced more outdoor furniture than expected, like Mark Weinberger, president of Weinberger's Furniture in Augusta, Ga. The company's stores in Lake Oconee and Augusta have introduced outdoor furniture.
Weinberger said that although Lake Oconee has a smaller store, outdoor furniture sales are better-sales throughout the year are very good, because people in this place like a casual lifestyle. (Internship Editor Litian)
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