Home-based corporate social responsibility /
Benefited from the industrialization brought about by urbanization, the construction of affordable housing and refined decoration housing, the building materials and home furnishing industry never lacks business opportunities, but lacks how to build a continuously profitable operating brand in the highly competitive commercial sea.
Although most building materials and home furnishing companies shouted "green, environmental protection" and other slogans, in fact, the current situation facing the domestic building materials and home furnishing industry is not so fresh and pollution-free. Especially in an environment where e-commerce is on the rise and low-cost sales are prevalent, profits are far more attractive to companies than credit and responsibility. Recently, some media have revealed that a large number of faucets with excessive lead content are sold in the market.
"In creating business value and pursuing operating profits, an enterprise must also bear responsibilities to employees, consumers, communities, and the environment. This should not be an enterprise's selective behavior, but an inevitable behavior that must be carried out consistently." In the utilitarian atmosphere of maximizing benefits, Che Jianxin made a different choice: "For Red Star Macalline, we always take the responsibility of building a warm and harmonious home and improving the quality of home life of Chinese consumers."
Since the establishment of Mr. Che Jianxin in 1986, Red Star Macalline has kept pace with the times and has become a leading brand in China's home furnishing industry through the innovation of its own operation model. In the process of moving fast, the red star Macalline always takes humility and responsibility and regards itself as a part of this society.
In the recently released white paper of the CSR report for the home distribution industry, Red Star Macalline advocated "home-based, innovative business", proposed "home culture" as the core competitiveness of the brand, and extended this to the enterprise In the spirit of social responsibility.
"Any enterprise is part of a social unit, and every step of the growth of Red Star Macalline is inseparable from all stakeholders. Incorporating social responsibility into an integral part of the company ’s operations should not be a passive act. It is a core element of a mature enterprise. "Che Jianxin believes.
With the mission of improving the taste of Chinese people's homes; building the Chinese nation's world commercial brand, and entering the world's top 500 in 2020 as its vision; committed to becoming a home life expert, and the values ​​of responsible environmental protection for each family have been injected into Red Star Beauty Kailong's genes are constantly flowing in the blood of the enterprise.
Advocate green home to practice low-carbon environmental protection /
Caring for the people's livelihood is the sustainable development of every corporate citizen. Red Star Macalline has always implemented the concept of "corporate citizen's social responsibility", consciously fulfilled its social responsibilities and obligations, and promoted the sustainable development of the harmonious relationship between enterprise and society.
Red Star Macalline strives to provide more protection for consumers' health and environmental protection. In the operation and management of shopping malls, a merchant access qualification review system is implemented to strive to achieve green environmental protection of commodity products. At the same time, a special environmental protection fund will be set up in each shopping mall to conduct monthly environmental monitoring spot checks on household goods in the shopping mall, so that consumers can purchase with confidence.
As the only mall in China's home furnishing industry that has been awarded the title of "China Green Ecological Home Demonstration Mall", in 2009, Red Star Macalline and well-known home furnishing brands issued a green commitment agreement, calling on the entire industry to act together to build a green and harmonious home furnishing industry. Consumer environment.
To this end, Red Star Macalline has launched some green environmental protection activities. Among them, the Zhengzhou “Summer Energy Audit†project saved 300,000 yuan year-on-year, a year-on-year decrease of 17%; Huangshi Shopping Mall realized photovoltaic power generation, saving 385,000 in electricity costs compared with the same period in 2011 Yuan; also promote the management technology of cross-peak electricity consumption nationwide.
Red Star Macalline also stipulates that all settled merchants must provide corresponding qualification certificates, and the product quality inspection report of all categories must reflect the required inspection items, such as formaldehyde, lead and chromium content required by ceramic tiles, especially for environmental protection projects, each category Must be tested.
In March 2011, Red Star Macalline established a commodity inspection price department to control the quality of its products. At present, there are 222 members in the commodity inspection price control team. In 2013, a budget of 40 million yuan for environmental protection inspection was arranged; the total sampling inspection was not less than 36%; and the environmental protection sampling inspection was not less than 24%. Every year, RMB 5 million is invested in conjunction with the China Quality Certification Center for factory source testing.
In response to the national "Twelfth Five-Year Plan", improve industry quality and environmental protection standards, and enhance the international competitiveness of the home furnishing industry, Red Star Macalline Group has initially established a brand factory, after many discussions and discussions with CQC, SGS and other authoritative organizations Shopping malls (merchants) and consumers (markets) are controlled and controlled, and have a quality management system with the characteristics of Red Star Macalline.
In 2012, the green environmental protection leading brand project launched by Red Star Macalline was officially launched. In conjunction with China Quality Certification Center and other authoritative institutions, a group of green leading brands were recommended in the home furnishing industry to enable them to obtain significant market benefits, thereby inspiring others in the industry. The brand's emphasis on green home furnishing drives the green development of the entire home furnishing industry.
In 2013, the project will establish a co-ordination mechanism for environmental protection quality testing of shopping malls. It is expected to complete the testing of 6,000 brands throughout the year, with a coverage rate of more than 95% for major categories.
Interpretation of the hundred Mall era /
For a long time, Red Star Macalline has taken "home to change life" as its mission, constantly innovating and forging ahead, creating the commercial form of home mall, integrating shopping, entertainment, catering and culture in one mode. In the past 5 years, the number of stores under Red Star Macalline has grown at an average annual rate of about 10.
Red Star Macalline has also received more than 2.8 billion yuan of investment from international first-tier investment institutions such as Huaping Group, CITIC Industrial Fund, Fuxing Group, and Bohai Industrial Fund. Judging from the current market concentration of the home furnishing industry, Red Star Macalline still has huge room for expansion in the future.
On March 28, 2012, the "Global Home Hundred Mall Times-Red Star Macalline Hundred Mall Ceremony" was opened at Red Star Macalline's 100th Home Mall-Tianjin Hedong Mall, and also announced Red Star Macalline as The first home furnishing brand with 100 Malls in China's home furnishing industry officially entered the "100 Mall era".
Along with this, the upgrade strategy of Red Star Macalline has been fully launched. Not only has it been fully innovated and upgraded in terms of service and experience, but it has also combined with outstanding brands in the industry to build the first echelon of Chinese home furnishing brands, providing consumers with the "100 Mall "Time" home quality, ushered in the era of big brands.
From the humble to the figure all over the world, reviewing the journey that Red Star Macalline has traveled all the way, the "Hundred Mall Enterprise" presented in front of us dances like a butterfly emerging from a cocoon.
In 1991, Red Star Macalline started renting factories to operate the home furnishing market, and then came from building shopping malls to reduce intermediate links and transaction costs, and achieved a win-win situation with manufacturers and consumers.
In 1996, Red Star Macalline implemented "brand bundling" operation in Yangzhou, and proposed "market-oriented management and mall-based management" to optimize the brand, upgrade the market, and promote the industry upgrade. The following year, using the chain model to create a chain brand market, the Red Star Macalline brand went national.
Subsequently, Red Star Macalline took the lead in launching nine service pledges nationwide. In 2000, from the backstage of the site lease, we walked to the front desk of directly serving customers. Immediately afterwards, the Red Star Macalline Green Ecological Home Shopping Mall was built, integrating intelligent information, cultural communication, exhibition demonstrations, shopping, leisure and sightseeing. It is the first domestic first-class ecological environment home furnishing mall.
In 2007, Red Star Macalline combined the traditional Chinese store model with the Western ShoppingMall model to launch a new form of home mall with contextualized exhibition + experiential shopping. In 2008, Red Star Macalline's eighth-generation ultra-large park-style home shopping mall opened to create a completely park-like environment, leisure, and entertainment environment, and realistically simulated the future home from 50 years to 500 years.
Red Star Macalline has created many firsts in the industry: the first to do shopping mall entrustment management, the first self-built shopping mall in the field of building materials, and the first experiential exhibition mall, etc. These attempts continue to lead the industry in upgrading and reforming. Red Star Macalline provides help to businesses from the aspects of operation management and marketing, and encourages original design and environmental protection in the industry. At the same time, Red Star Macalline has a dedicated "Investment Supervision Office" to provide partners with an honest and transparent business environment.
Pass on the family love culture and enhance the customer experience /
Red Star Macalline believes that only by treating each customer with care, providing customers with satisfactory services, and striving to exceed customer expectations, can customers maintain consistent loyalty to the brand. Therefore, from the beginning of its establishment, it has continuously explored advanced service systems and business models, based on consumers' consumer needs and shopping experience, and explored a way to promote service upgrades with brand promotion and promote service improvement with model innovation.
From the first-generation shopping mall to the eighth-generation shopping mall, every upgrade of Red Star Macalline is accompanied by the improvement of the service system and the update of the business model. It fully interprets the "one-stop" shopping experience and allows consumers to truly experience shopping. Fun, enjoy the beauty of home life.
Over the past 27 years since its establishment, Red Star Macalline has always adhered to quality first, strictly controlled product quality, and established a complete system of pre-sale access, mid-sale supervision and after-sales service. At the same time, the implementation of ISO9000 system management standards to prevent counterfeit and shoddy products from entering the market.
Since the Hundred Mall era, Red Star Macalline has taken the lead in launching comprehensive service upgrade measures in the industry with international advanced standards. In 2012, the newly proposed "Home Expert" series of services strives to give consumers the power they can before, during and after sales. Caring and considerate solutions.
In addition to the three core commitments, the upgraded “Home Furnishing Experts†series of services also include free consultation for designers, full-time shopping guide for home consultants, on-time delivery and installation, 3 times city price refund, advance payment and free parking for shopping The link gives consumers humanized care.
Since 2010, Red Star Macalline has launched the "home installment" service, becoming the first enterprise in the home distribution industry to provide renovation loans. At the same time, as the nation's first "commercial credit construction comprehensive pilot unit", the company currently has 101 shopping malls have launched credit consumption services.
In 2013, an expert group of more than 200 quality, service and fashion experts from Red Star Macalline entered the national shopping malls to provide consumers with professional advice and suggestions. In addition, Red Star Macalline is bringing various conveniences to consumers through innovative shopping methods such as "experiential shopping" and contextual exhibitions.
Build a growth platform to create an ideal career /
13452, this string of seemingly ordinary numbers is an extremely valuable asset for Red Star Macalline, because this is the basis for this excellent company to develop steadily along a healthy track.
This is nothing else, but the employees of Red Star Macalline-those lovely Red Star people.
A large part of the success of Red Star Macalline has benefited from the insights, love and capacity of group leaders. The company regards employees as its greatest wealth and has always given them respect, care, encouragement and growth space, and created a good environment for employees to "work happily and live a happy life."
Commitment to provide employees with competitive salary and welfare and health, as well as a safe workplace, for employees to build growth space that can release their potential. In 2012, the party's "18th National Congress" proposed the "income multiplication plan". Red Star Macalline continued to improve the salary and welfare system and the assessment and incentive mechanism to allow employees to reap more rewards, share the company's accelerated development results, and practice "inclusiveness" increase".
In the new concept of car construction, "Red Star Macalline is the home of all employees. Every manager should take the mission of training employees, caring for employees, helping employees, and serving employees as his own mission. He is the best practitioner of family culture. ! Every employee is part of the family culture practice, let us love the enterprise, family and mutual care! "
Red Star people admire the happy "family culture" of "happy learning, happy work, happy life", vigorously create a learning enterprise, actively carry out five cultivations of self-transcendence, mental model, common vision, team learning and systematic thinking, creating " "Red Star Macalline Model for Learning Enterprises".
After 27 years of development, Red Star Macalline has formed a unique corporate university organization system. Chairman Che Jianxin personally led the construction of the group ’s learning organization, organized training programs for general managers in shopping malls, and included senior executives in the group ’s internal senior lecturer library to develop senior executives. The large lecture hall and the executives face to face, etc., to promote the exchange and interaction between the senior executives of the group and the middle and low-level employees, and to spread the essence of the Red Star culture.
Red Star Macalline attaches great importance to the overall development of employees, encourages employees to learn and innovate themselves, and creates conditions for their career dreams as much as possible. According to the characteristics of the industry and the needs of employees, the company arranges sufficient training budgets and develops targeted training plans for different types of employees.
At the same time, employees can consult the company's talent needs and talent development policies in real time, and consult cross-functional and geographical job opportunities according to their own professional development needs. The company will give reasonable suggestions.
On May 29, 2013, the Red Star Macalline 2013 Elite Program Training Class held a grand opening ceremony at Shanghai Jiaotong University. The training was implemented by the Antai College of Economics and Management at Shanghai Jiaotong University. Chairman Che Jianxin gave a speech in person at the institute, encouraging students to work and study; study and live, find balance in the integration and improve themselves.
So far, Red Star Macalline Group has arranged more than 18,000 hours of various trainings and trained 320,000 people. In 2011, the Group allocated 20 million yuan for employee learning and training to escort the rapid improvement of professional quality of all employees.
The company's efforts to create a learning organization have also been recognized by the society. In September 2005, the International Organization Learning Association held the second Global Forum in Vienna, Austria. Che Jianxin was invited to give a special speech on the theme "Learning Gives My New Life"; in 2011, the company won the "Fifth CSTD-2011 China The award of "Best Learning Enterprise Selection"; in 2012, the company won the "Best Enterprise in China's Talent Development".
National Brand Incubator /
In 1997, Red Star Macalline's position shifted from "channel" to "platform", using the European and American Shopping Mall model to build a shopping mall platform, introducing factories and regional distributors to enter "on-site direct sales", and the role of Red Star Macalline from " The "production and marketing" is transformed into an "operator" to provide the brand owners with "uniform marketing, unified after-sales service, unified training" and other services.
In the interaction, Red Star Macalline also gradually cleared its own responsibility and positioning-the incubator of national brands.
According to statistics, there are currently more than tens of thousands of Red Star Macalline cooperating brands. Through the development of Red Star Macalline national malls, they are heading for a wider market. The growth of well-known brands in the industry, such as the Top 100, Chivas, Marco Polo, etc., all benefit from In-depth cooperation of Red Star Macalline.
During the global financial crisis from 2008 to 2009, through cooperation with the industry event "China International Furniture Fair", Red Star Macalline Global Furniture Building Materials No. 1 Store held an ordering meeting and distributor meeting to create a comprehensive and complete trading platform for the industry. Red Star Macalline not only introduced national distributors into international furniture exhibitions, but also created excellent opportunities for domestic household brands to broaden their trade and sales channels.
Red Star Macalline also responded to the government's call to rebuild confidence and stimulate consumption. It launched marketing activities in Shanghai, Nanjing, Chongqing and other places, with a total profit of more than 100 million yuan, which played a role in guiding consumption and activating the industry's potential.
On March 23 and 24, 2013, Red Star Macalline responded to the government's call to "expand domestic demand and promote people's livelihood", and held large-scale promotional activities in cooperation with more than 100 building materials and household brands in more than 80 cities across the country. Brand. All links are profitable at every level, and countless commercial resources are fully integrated and opened up within 2 days, which directly drives the domestic demand of over 2 billion yuan.
During the event, more than 200 fashion, quality and service experts settled in Red Star Macalline to provide consumers with professional advice and shopping guidance for free.
Che Jianfang, vice president of Red Star Macalline Home Furnishings Group Co., Ltd., said of the nationalization strategy: "We hope to aggregate supply chains, manufacturers, distributors, and channels to make profits to achieve the effect of aggregating merchants, and to provide better quality home products. And more directly guide Chinese people to upgrade from low-end homes to high-quality homes. "
For Red Star Macalline, carrying out corporate social responsibility activities is not only beneficial to society, but also to the enterprise. It is a manifestation of corporate cultural values ​​and a positive positive energy, which is conducive to the cohesion of corporate teams. The CSR activities of an enterprise are not only a contribution, but also an intangible asset of the enterprise, which cannot be measured by any value.
Eight generations of home Mall development history
1993
The first generation: from furniture manufacturing to opening a furniture city
Since 1991, it has leased workshops to operate the home furnishing market. The sales form is flexible and diverse, with factory direct sales and channel sales.
1994
Second generation: from leasing to self-built shopping mall
Self-built shopping malls reduce intermediate links and transaction costs, and achieve a win-win situation with manufacturers and consumers.
1996
The third generation: branded shopping malls
In 1996, Red Star Macalline implemented "brand bundling" operation in Yangzhou, and proposed "market-oriented management and mall-based management" to optimize the brand, upgrade the market, and promote the industry upgrade.
1998
The fourth generation: the chain brand market
In 1997, Red Star Macalline used the chain model to create a chain brand market. Through effective chain operation and a new scale of single store, the Red Star Macalline brand went to the whole country.
2000
Fifth generation: the first three major service commitments
In 2000, Red Star Macalline took the lead in launching three major service pledges nationwide, from the backstage of the venue leasing to the front desk of directly serving customers.
2003
Sixth generation: Garden-style environmental protection mall
In 2003, Red Star Macalline Green Ecological Home Furnishing Mall was completed, integrating intelligent information, cultural communication, exhibition demonstration, shopping, leisure and sightseeing. It is the first domestic first-class ecological environment home furnishing mall.
2005
Seventh Generation: Scene Experience Home Mall
In 2007, Red Star Macalline combined the traditional Chinese store model with the Western ShoppingMal model, and launched a new form of home-made Mal, which is a situational exhibition + experiential shopping.
2008
Eighth generation: Park Home Mall
In 2008, Red Star Macalline's eighth-generation ultra-large park-style home shopping mall opened, creating a completely park-like environment, leisure, and entertainment environment, and realistically simulated the future home 50 years later and 500 years later.
It's commonly made of alumina oxide ceramics and steatite ceramics. Ceramic Grinding Burr works as a most key component existing in spcie/pepper/herb mill. Due to its wear resistance, eco-friendly and cost effective features than plastic and metal ones, it have been become very popular in this field.
We can offer a varity of standard type and customized design ceramic burr as client's requirement, Also support prototyping program.
Ceramic Part Of Cooking Mill,Ceramic Core Cooking Mill Part,Customized Ceramic Part Of Cooking Mill,Cordierite Ceramic Part Of Cooking Mill
Jinghui Industry Ltd. , https://www.ceramictek.com