In 2013, affected by the overall economic downturn, the growth rate of the domestic home furnishing industry slowed down, some enterprises closed down due to poor management, and some enterprises rose against the trend. And achieved good results.
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For those with a major emotional brand, "June 1", a city outside Chengcheng Plaza, launched a series of activities of "filial piety and loving family", and planned blasting marketing with the theme of affection; The product is painted with romantic colors.
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With the main creative brand, the home actually held the "Luxury Helicopter Tour of the Great Wall" in September. During the bi-weekly period, the people watched the plane and took a flight, which was novel; the Red Star Macalline "two days came" advertising intensive bombing in early March. Full of suspense, when the mystery was uncovered, the long-term focus of attention broke out, and customers were like a cloud. The Minlong Ceramics headquarters base held a bath mold contest in August, setting a precedent in the industry.
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With the main public welfare brand, Qumei Furniture launched the “'Old' Love Earth Green Carbon Action†activity in August. While carrying out the trade-in of furniture for the whole country, the income from the recycling of old furniture will be used for afforestation; Colliers International Lighting Port continues to deepen Sichuan Daliangshan and Beijing Sun Village donated money to poor children; Holocaust wardrobe donated millions of dollars to help poor leukemia children.
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Iron products, marketing marketing. No matter how depressed the environment is, there is always a need. In the "eyeball economy" era, who can innovate constantly and change the way to attract consumers' attention, and let the other party pay for the goods, who is the real winner. (Editor: Peter)
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SHANXI HUAXIN FERTILIZER CORP. , https://www.sxhuaxingroup.com