Costs are soaring, the original price system can't hold up
A few days ago, Xiaobian interviewed several local overall wardrobe brands, and its sales leaders all said that due to the rapid increase in the price of imported raw materials and the increased pressure on transportation and processing costs, the overall price of overall wardrobe products has been moderately increased. Inevitable. Zhan Mou, general manager of a certain brand, said that the price increase of the overall wardrobe is a foregone conclusion this year. We have slightly increased the prices of some products in the first half of this year, and adjusted the prices of some products again last month. Same, but it should have risen by about 10 on average. Mr. Lin, the general manager of another brand, said that even brands that have not yet adjusted their prices will be adjusted by the end of the year. "All the plates currently given to us have already increased in price by 15. The hardware, labor, and transportation costs are all in If you go up, you can't hold back anymore. It's deceptive to say that you won't increase the price. "
Compared with the vague and ambiguous attitude of first-line brands, some low-end and whole-end wardrobes have actually risen. Mr. Chen, a distributor of a closet in Xilong Building Materials City, said that the relatively low price of raw wood materials this year is also very obvious. Taking the goods from the manufacturers has raised the price of the product twice this year. The rate of increase is 5 in the beginning of the year and 10 in the beginning of April. As a result, the retail price of cabinets has already started to adjust last month, and the rate of increase is about 10. Several cabinet brands in the surrounding area also said that the price has already begun to adjust, and some are preparing to adjust, and the range is also between 8-15. "It is really unsustainable. There is no way to keep it up."
The "dark increase" method such as less discounts becomes the unspoken rule
However, under the current economic downturn, not every brand has the courage to say price increases. According to the person in charge of an online custom cabinet brand, because he has just entered the cabinet industry, he will not consider raising the price in the near future, but will give a more favorable discount.
The chairman of a wardrobe brand said that the company's statistics just showed that the raw materials of cabinets rose by 10, and that of hardware increased by 25-30. After May 1st, the price of home appliances rose by 5. The current retail price of cabinets has not changed, but It may be that the price increase is reflected in the way that discounts are reduced. The person in charge of the Oupai wardrobe said that the competition in the cabinet industry is very fierce. The company is trying to internalize the cost pressures as far as possible. So far, it has not been notified of the price increase. However, she also said that due to the use of new materials or the addition of new processes, the price of some new products will be slightly adjusted.
According to the reporter, some wardrobe brands raised their prices by about 10 in September and October. In addition, some brands made it clear that the discount will be less than the same period last year. Although some will not increase prices in the second half of this year, they will end the implementation of one-year discounts and "restore the original price."
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