Interview with Huang Weiguo, General Manager of Huanmu Wood (Shanghai) Co., Ltd.

As a representative manufacturer of traditional Shanghai style mahogany furniture, Huang Weiguo, general manager of Huanmu Wood (Shanghai) Co., Ltd. clearly pointed out that in addition to exquisite workmanship, fine mahogany furniture must also have high-end design concepts. Such mahogany furniture has appreciation and collection value.

Set up "Four Centers", the enterprise develops in an all-round way    

In 2009, "Hongmu Impression" integrated and optimized internal resources. Under the guidance of the new group strategic planning, "Shanghai R & D Design Center", "Overseas Raw Material Center", "Shanghai Precision Processing Center" and "brand marketing" were established. "Operation Center" 4 operation centers, and formulated a vision development plan for the next 3-5 years. In addition to upgrading the industry on the original basis, it will also invest heavily in brand advertising and publicity resource allocation, and cooperate with local stores in the regional market to jointly promote.

With the help of various exhibitions and professional media, "Hongmu Impression" plans to develop 100 stores in the country through the development of recent years, and strive to build a Shanghai high-end mahogany furniture brand that radiates the whole country and has greater influence.

Innovate product styles and create mix-and-match classics

"Hongmu Impression" keeps up with the development direction of the market and continuously innovates. Combining Chinese classic furniture culture, Shanghai style furniture culture and modern furniture style, it not only inherits Chinese classic culture but also reflects the comfort and atmosphere of modern furniture. The ocean is for Chinese, the ancient is for modern, and the combination of Chinese and Western draws the strengths of each family. Its purpose is to satisfy consumers' needs for the collection and practicality of mahogany furniture.

"Hongmu Impression" has been based on the research and development of Shanghai style, Ming style, Qing style and modern style for the mutual reference and integration of redwood furniture. The products have been recognized by industry experts. In the 3rd China Shanghai International Art Furniture Exhibition and Redwood Home Furnishings Exhibition, the "Hongmu Impression" Lingyun series bedroom furniture was praised by Pu Anguo, an expert who studied Ming-style furniture, and industry experts. Teacher Pu Anguo said: "Lingyun series bedroom furniture" seems to let me see the figure of Ming style furniture, but it is not the original reproduction, but more modern style, more atmosphere, more life function. "So, this set of Lingyun bedroom furniture directly enters the selection of the Best Creative Award. Its creative style draws on the design ideas of Western white wood furniture, and evolves the traditional Chinese auspicious cloud pattern into a dynamic" Rhyme pattern ", highlighting The beauty of the furniture's lines combined traditional carving techniques with modern structural design to show the product's uniqueness, agility, and rich connotation. In the end, the product deservedly won the gold award in the best creative category.

Meet the needs of consumers, inherit the mahogany furniture culture

1. The style of architecture and furniture should be harmonious and unified. With the progress of society, consumers' taste of life has improved, and they have begun to pay attention to aesthetics and comfort. For example, in the decoration design of the Baroque style in Western Europe, a set of completely Chinese classical furniture with a huge investment is placed. Even if it is placed well, it will be considered to be a combination of "foreign and foreign" and has no taste. Therefore, whether it is the Shanghai style furniture or the modern mahogany furniture evolved from the Ming and Qing styles, all serve to meet the needs of architectural styles of various eras.

2. Only the innovation can inherit the contemporary mahogany furniture. Contemporary, imitation Ming and Qing furniture is popular. Most of the mahogany furniture manufacturers are serving the inheritance of China's Ming and Qing culture. The homogenization of products is serious, and the price of mahogany furniture cannot be increased significantly. When we inherit the Ming and Qing culture, how should the contemporary mahogany furniture culture be passed on? While inheriting the classical furniture culture, the mahogany furniture production enterprises should also emphasize the production of high-end mahogany furniture suitable for modern people.

3. To meet the high-grade consumption needs of modern people. Modern people pay more attention to enjoying life. People can feel the beauty of life and art through classic and elegant mahogany furniture after their intense work. "Hongmu Impression" classic mahogany furniture, by combining the essence of traditional Chinese culture and abstract art, reflects the beauty of the furniture in the dense and concave spaces, and combines traditional carving technology with modern ergonomics to make the product Comfortable, bright, and more connotative, making the viewer relaxed and happy.

In order to meet the different decoration design styles of consumers, this year, the company will continue to develop the Western-style "Hemingway Full Series" and the traditional Chinese-style "Landscape Series" will meet the market inspection.

Every change in mahogany furniture changes with people's needs. Every pioneering innovation of "Hongmu Impression" also serves to satisfy consumers' tasteful life.

LINK link: Founded in 2001, Huanmu Wood (Shanghai) Co., Ltd. is a wholly-owned subsidiary of Hong Kong Global Industrial Group. It is a high-end mahogany furniture manufacturing enterprise integrating independent design, production, processing and brand marketing. The company adheres to the core of brand building and establishes a nationwide high-end mahogany furniture marketing network with close cooperation and efficient operation in the form of franchise chains.

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