Mist haze has made the air purifier industry more prosperous, and air purifiers have been in the top three of the search list TOP10 in the near term. Air purifiers have entered the period of national demand. According to the ZDC data from the Internet Consumer Research Center, the index of concern for the air purifier market rose by 104.3% month-on-month in March, with an average daily index of nearly 30,000 points.

Due to factors such as air pollution, uncontrolled environment, and rising smoking population, the incidence of lung cancer has continued to rise in recent years. The public has shown unprecedented anxiety and concern about the hidden dangers caused by environmental pollution, and the environmental awareness of the entire people has been continuously enhanced. At present, China's air purifier home ownership is less than 1%, the future air purifier market will show rapid development.

Considering that the current market penetration rate of air purifiers in China is much lower than that of Japan, South Korea, and developed countries in Europe and America. As more and more companies begin to deploy empty net markets, full competition will accelerate the acceleration of product technology upgrades. ) It is expected that sales of air purifiers in China will continue to grow at a high rate in the next three years. The market size of air purifiers in 2014 will exceed 20 billion yuan.

As the air pollution problem intensifies, more and more manufacturers have entered the market. Since 2013, the air purifier market has experienced explosive growth. In 2012, there were 56 brands in the air purifier market and 77 brands in 2013.

Judging from the brand structure, online and foreign brands are evenly matched on the online market. The major share of foreign brands comes from Philips, Sharp, Panasonic and Daikin. The main share of domestic brands comes from Kesler and Netmeishimei. Foreign brands in the offline market have an absolute advantage. Philips, Sharp, Panasonic's top three companies account for more than 50% of the market share, while domestic brands, Yadu Online is the next one, with a stable market share of 8.1%, occupying the fourth position.

From the product structure point of view, with the rapid expansion of market capacity, the air purifier product structure also showed a clear upgrade trend, the current market's empty net products are mainly adopted activated carbon, HEPA, ion, catalyst and other filtering methods. According to AVC monitoring data, air purifiers equipped with HEPA, activated carbon filtration and ion filtration systems are the mainstream products, occupying about 80% of the market share.

The threshold of air purifier technology is very low. At present, carbon adsorption technology is mainly used, and the technical threshold is low. At the same time, China's air purifier industry is still in a period of rapid growth, the overall profits are high, and the air purifier gross margin is at least 100%.

Low-tech thresholds and ultra-high profits have caused companies of various kinds to rush into the market. Many international brands, domestic big brands, and small and medium-sized enterprises have entered, resulting in mixed industries and the air purifier industry needs to be standardized.

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