In just over 20 years, the Chinese furniture industry has achieved unprecedented development and created a miracle of sustained high-speed development. Nowadays, China has already become the manufacturing center of the global furniture industry. Along with a series of competitive advantages, such as industrial development environmental advantages, labor cost advantages, production efficiency advantages, raw material cost advantages, labor skills advantages, industrial cluster advantages, etc., the furniture industry has also ushered in repeated changes, In line with the pace of the development of the times, keeping up with the trend of the trend, every change and innovation represents a new life. In this context, at the beginning of the new year of 2015, we ushered in the 30th Shenzhen International Furniture Fair , opened a new era of home customization, created a perfect personalized home life, promoted the overall development of the industry, and presented the road to innovation and innovation in the industry business model.
The era of pattern change customization is coming
Recently, in a survey of consumer satisfaction with furniture, 56% of consumers believe that the furniture purchased does not conform to the overall decoration style; 22% of consumers think that the size of the furniture is not suitable, resulting in the use of furniture space The rate is low; 76% of consumers expressed dissatisfaction with the traditional furniture model and look forward to seeing more personalized furniture. Judging from this series of data, with the continuous change of consumer consumption concept, the furniture industry is also in urgent need of innovation to transform the original business model. People's demand for high-quality, personalized lifestyles has become increasingly prominent, and private custom lifestyles have gradually emerged. It has become one of the ways for the new rich to demonstrate their own taste and value. The era of “private customization†of furniture has also become popular. And it has become a mainstream development trend with great potential in the industry.
In the era of market economy, people's needs are increasingly diversified. After the 80s, the new generation of consumer groups are growing rapidly. The same products can't better cater to the development needs of the market, and can't bring more profits to the company. The industry must change its original model. Home customization has ushered in rapid growth in response to the demands of modern young people to admire their individuality and self-characterism. Together with the enhanced awareness of people's individuality, they have created more personalized matching furniture, especially in the field of haute couture furniture. The individualized needs, in turn, enable companies to achieve better benefits.
From an objective point of view, custom furniture has gradually become a symbol of fashion life, personalized decoration style can highlight the taste and style of consumers. Taking the wardrobe market as an example, the demand for customized wardrobes will gradually develop in the future. Compared with finished wardrobes, it is necessary to meet the requirements of consumers for the size, color, fabric, structure and function of the wardrobe. The details need to be more Perfect, this is also a new test for the production and service capabilities of the wardrobe business.
The high-end luxury custom-made furniture hall, engineering custom-made museum, whole-house custom-made furniture hall, children's furniture hall, solid wood city hall and original personalized furniture hall to be presented at the 30th Shenzhen Furniture Fair are the focus of this organizing committee. In order to highlight the charm of original furniture and custom furniture, at the same time through the EXD overall home international design organization joint exhibition, furniture industry design service organization joint exhibition and other activities for the production enterprises and designers and buyers to create a dedicated interactive platform. At that time, there will be more than 1,000 exhibiting brands, most of whom are top design masters. In the 160,000 square meters exhibition venue, the audience will bring an ultimate original custom furniture feast.
The development of an industry requires step-by-step change and innovation. 2015 will be a year in which the furniture industry will be upgraded and transformed again. It will also become an exhibition of the innovation and sublimation of Shenzhen International Furniture Fair. All kinds of exciting activities will come, not only custom furniture. Life will bring infinite creative experience, we will wait and see!
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