Transformation and upgrading into the key to the next round of machine tool competition

In the context of the financial crisis, the consumption of machine tool tools in various countries has dropped significantly. However, compared with developed countries in Europe and America, the economic operation of China's machine tool industry is better. Although it is also undergoing severe tests, the impact is relatively Lagging, the recovery is also slightly faster than abroad. In response to the financial crisis, China implemented a proactive fiscal policy and expanded domestic demand policies, accelerated infrastructure construction and industrial upgrading, and achieved a rapid growth of 7.1% in the first half of 2009. Due to the investment lag factor, the growth rate of the machine tool industry in the first half of the year has always been a single digit. From the trend of the main statistics in each month of the first half of the year, the indicators have stabilized after March, mainly due to the market demand structure to the high-end development trend. . The financial crisis has accelerated the pace of change in the domestic market demand structure. The demand for ordinary and low-end CNC machine tools has shrunk dramatically, and large-scale and high-end CNC machine tools still maintain stable demand. The demand for machine tools in various industries of the national economy has been uneven. Some industries, such as railways, aviation, and energy, still have large demand for machine tools. The demand for machine tools in automobile manufacturing has begun to rise.

The data show that from January to September, the imported products of China's machine tool industry increased by more than 10% compared with the same period of last year, except for forming machine tools and machine tool accessories. The output of domestic machine tools decreased compared with the same period of last year, but the output of CNC machine tools increased. For the first time in 10 years, the share has exceeded 50%. In fact, the influence of national policies on the downstream industries and the expansion of domestic demand on the machine tool industry has begun to appear. The market demand has led to an upward trend in the machine tool industry in the third quarter of 2009. Although the export is still difficult and slow to develop, it has come out of the bottom. Warming up in a crisis is still a good thing.

Some people compare the exhibition industry to the wind vane of the economic situation. From the scale of the exhibition and the number of exhibitors, we can see the economic operation of an industry. The international machine tool industry continues to shrink. The participation of the EMO exhibition in Milan from October can be understood. Compared with the past, the number of exhibitors and the number of visitors has dropped significantly. This shows that the European machine tool industry still At low tide. In contrast to the Chinese market, the manufacturing PMI index shows that from the second quarter of this year, the machine tool industry has shown a warming trend, and some of the exhibitions held this year and the 10th China International Machine Tool Exhibition (CIMES2010) are being recruited. The performance of the exhibition can also see signs of this recovery, and the demand for booths is still in short supply.

Enterprises pay close attention to product structure
From the analysis of various aspects of information, the current situation of the domestic machine tool market has rebounded. For the future market, despite many uncertain factors, more companies are full of confidence in the 2010 machine tool market. After the crisis, the market competition will be the competition of soft power of enterprises. The complete recovery of the economy may take a long time. During this period, many enterprises continue to intensify product innovation and do a good job in product transformation and upgrading for the upcoming new development. The opportunity is well prepared.

Accelerating transformation and upgrading has become an important measure for enterprises to cope with the impact of the financial crisis and enhance the competitiveness of enterprises. What kind of strategy is adopted by enterprises is very important for the survival and development of enterprises. As an industry exhibition closely related to CIMES, it is in the adjustment of product structure of enterprises. Has a considerable promotion.

Through the exhibition, we can get the latest user needs, understand the market dynamics and product development trends, and many exhibitors have determined the decision and direction of product structure adjustment and upgrading. For example, Hangzhou Hangji Co., Ltd. has teamed up with international top technology resources to develop CNC high-precision guide rail grinding machines; Hanjiang Machine Tool Co., Ltd.'s product structure adjustment is to the high-end, large and heavy-duty development, and in the machine tool industry to the CNC worm grinder and photovoltaic field expand. In addition, many companies believe that they can use low-cost industrial expansion, integrate international technology and brand resources, and expand their product portfolio and brand influence. Zhu Zhiyang, president of Taiwan Youjia Industrial Group, believes that the financial crisis has made Youjia the biggest beneficiary, acquiring two European companies and one R&D company. Coincidentally, Li Weiqian, chairman of Tianshui Xinghuo Machine Tool Co., Ltd., also believes that it is now the best time to implement the road of mergers and acquisitions, and through the acquisition of foreign advanced machine tool enterprises, to enhance their own strength. All of the above companies will be unveiled at CIMES2010 to showcase their product structure adjustments and the latest product resources and corporate image after mergers and acquisitions.

New product development focuses on market demand
All previous CIMES have become the stage for enterprises to understand the needs of users. Taking CIMES2008 as an example, the number of exhibitors of nearly 200,000 people has provided a good platform for many enterprises. Through CIMES and Other exhibitions, coupled with the financial crisis, machine tool companies have more time to determine the future direction of enterprise products, and organize the development of new products. Nanjing Second Machine Tool Co., Ltd. challenges the limit in new product development. The large-scale gear shaping machine developed by the company uses an advanced servo hydraulic system to replace the traditional gear arm rocker system, achieving a large stroke of 500mm. Weihai Huadong CNC Machine Tool Research Institute has carried out research on the company's technical issues and new products, and comprehensively upgraded the design of the products. The development direction and products in recent years are positioned to produce large-scale and heavy-duty machine tools.

The impact of the financial crisis on foreign machine tool companies is relatively large, especially in Japan and Europe and the United States. Many companies are taking various measures to deal with difficult situations, while not forgetting to continue to strengthen research and development, actively develop new products, and accumulate production technology strength. In order to respond quickly to market needs after the crisis. For example, Makino China spent 2 million US dollars to purchase advanced hardware facilities to ensure the quality of production. In addition to continuing to pay attention to the mold industry, Makino launched six new models for parts processing this year, and actively promoted it to China in the field of aerospace manufacturing. High-end five-axis machine tool. I believe that in the upcoming CIMES2010, many new products carefully prepared by many companies will be unveiled, and the audience will be spoiled for choice.

CIMES2010 will lead the next round of market changes
In the post-crisis era, whether it is the upgrading of product structure or the development of new products, the ultimate goal is to produce good products that best suit the needs of users and the market, and to take advantage of future market competition. s position. It is foreseeable that so many structural adjustments and new model developments implemented by many enterprises will be presented at the 2010 industry exhibition, and the strength competition in the exhibition will be more intense, and CIMES2010 fits this historical opportunity.

At present, among the many propaganda methods, the exhibition is still the most important means. During the exhibition, a large number of user audiences are unmatched by the marketing activities. With the venue and time of the exhibition, exhibitors can display their own strength in all aspects. More targets and potential customer groups can be found. Whether it is a domestic enterprise that actively develops new products or a foreign company that places the Chinese market at the forefront, the 2010 Machine Tools Exhibition will be a big stage to release its accumulated product development for one year. As the only large-scale machine tool exhibition held in Beijing, CIMES has the geographical advantages and service advantages of the capital, and has been one of the must-present exhibitions of many domestic and foreign machine tool companies. According to CIMES organizers, more than 1,500 machine tools and tens of thousands of cutting tools, CNC systems and functional components have been registered in 28 countries and regions. It is expected that there will be more than 1,500 exhibitors at home and abroad, among which domestic enterprises are expected to break through. Thousands of homes, the exhibition area will reach 100,000 to 120,000 m2. Many companies are busy selecting and producing exhibits. For example, DMG's European factory is stepping up production of machine tool prototypes to be exhibited at CIMES2010. It is expected to be sent to China after production in April next year. It is conceivable that when many companies look at the exhibition, the colorful products will be crowded with the audience's eyes and bring a different viewing experience.

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