Deville: brand philosophy, "culture" wardrobe
While the companies are still struggling to launch a variety of marketing methods, Deville Wardrobe has already begun to do their homework for their brand culture. At the first China (Guangzhou) Wardrobe Exhibition in March this year, Deville's overall wardrobe debuted for the first time as a "cultural wardrobe creator", showing the brand's personality and brand claims to the greatest extent, causing a lot of sensation in the industry.
Deville believes that culture is the added value of products and the soul of a brand. Deville positions its products in a "cultural wardrobe", which mainly promotes "charity culture", "sports culture" and "Chinese traditional culture". These three cultures convey the brand philosophy of tolerance, wisdom, sunshine and care. The connotation of the cultural wardrobe is mainly reflected in the whole process of the custom wardrobe from the implantation culture of product design, the shaping culture of product production and sales to the after-sale service culture. Such marketing moves seem to be alternative, but have achieved good results. Tang Yan, Marketing Director of Deville, said that several cultural tour activities of Deville wardrobes in domestic stores this year have achieved remarkable sales performance.
Speaking of the 2nd (Guangzhou) Wardrobe Exhibition next year, Mr. Tang expressed great expectations. "We launched the concept of" cultural wardrobe "at the first wardrobe exhibition, which attracted the attention of many consumers and dealers. What makes us happy is not only that we have recruited many dealers who recognize our ideas, but more importantly, we The brand culture is spread to everyone. At the second wardrobe exhibition in March next year, Deville wardrobe has taken the lead to get the best booth, and will once again direct a unique "cultural wardrobe" event!
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