There are many porridge less monks, can grab then grab
According to the Morning News reporter, all major Beijing home furnishing stores will launch supporting promotion programs in March, and each store will also launch large-scale marketing activities during March 15 to seize market share after the Spring Festival. The promotion efforts of several major brand home improvement companies are also greater: "The last madness in 2011-light boat decoration", "Free 4,000 yuan voucher for over 20,000 yuan-current decoration", "Up to 15% off basic decoration- "Koda Decoration" ...... This is the core theme of the advertisements made by home improvement companies last Friday, and according to reporters, Shengdian Decoration will also be promoted this week. Industry insiders said that the current market situation is not good, home improvement companies can only start in advance, how much can grab. "Everyone is very nervous right now." Wang Xiaobing, vice president of the current decoration group, said that "the current start is just an appearance. It originated from the concentrated release of real estate transactions in September-October last year." Shengdian Decoration mainly The person in charge said that this year's New Year's Eve is earlier and the weather is picking up faster. Moreover, the situation is such that collective promotion by home improvement companies is also a matter of course. The person in charge of Yaguangya Decoration believes that there is no doubt that the recent policy has had a serious impact on the property market, which has suppressed some of the rigid demand to a certain extent. In the long run, it will inevitably have some negative impact on the home market. Zhang Zhi, chairman of Yezhifeng, believes that the possibility of a wide range of house prices being diminished by the control measures, and the reduction in new housing and transaction volume will increase consumer wait-and-see sentiment and will be negative for the home furnishing industry in the short term.
Market downturn engages in activities to welcome the city
Compared with vigorously playing the "promotional brand" home improvement market, furniture and building materials are not far behind. At the beginning of the month, Wrigley's ultra-low-cost toilet buying activity took the lead in unveiling the opening ceremony. Since then, the activities of Dongpeng, Marco Polo, Nobel and other brand ceramic tiles, as well as the nature, icon and other brand floors have followed up, pushing the March event to a climax. Especially during the March 15th period, merchants of all categories took advantage of the opportunity to "price increase".
Market competition is intensifying, and there is huge competition pressure between brands. How can merchants seize limited market resources in the coming March? Zhang Ren, Secretary-General of the Residential Decoration Committee of the China Building Decoration Association, said that first, large-scale shopping malls are leading, focusing on promotional activities to increase popularity, thereby helping merchants to improve sales performance; second, brand merchants joint manufacturers to make profits, with the support of manufacturers Next, achieve a breakthrough in sales performance. If you only care about your own interests, seizing the market with low prices will only lead to vicious competition. At the same time, various businesses have also changed their operating methods from the primary sales model of sitting in shops and other customers to proactively recruiting customers, so each business focuses on guiding consumers, such as promotion and promotion, focusing on targeting and brand hype, and promotion and timeliness. and many more. Only in this way can all businesses grab their market share in the upcoming warm market.
Now "learning" 51 shots
Event promotion and stimulating market recovery have become a common phenomenon in the home furnishing market this spring, and have also become a consensus on the development of enterprises under the financial crisis. However, during the reporter's visit, many businessmen said that many owners just take a look first, unless the price of the product is very tempting, otherwise they will not easily take action.
This situation is very obvious in the sales of some main materials. Some brands of ceramic tiles, special products of 60 × 60 (cm) specifications, the price is nearly 40% lower than in the past, winning the favor of countless consumers. For other products with no special advantage in price, the owner is still very hesitant when choosing. Mr. Li, who transferred in the morning at the Red Star Macalline Building Materials Museum in Dongsihuan, told reporters that he was going to start the renovation on May 1st and went to the building materials market to "learn lessons", but he does not intend to deposit at the moment. cheaper. In this regard, industry insiders also said that the sales time and quantity of some special products are limited, and owners should take action in time if they are correct. According to the past practice, May 1 will indeed usher in another sales peak in the home market, but the specific promotional content has not yet been implemented, and there is no guarantee that it will be more favorable than the promotion in March.
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