On September 4th and 6th, the two major domestic furniture exhibitions opened in Dongguan and Guangzhou respectively. Compared with last year, the scale, grade and turnover of this year's exhibition have been greatly improved compared with last year. With many brands, popular popularity and fast ordering, this newspaper's home edition reporter saw the amazing performance of “coastal speed†at the exhibition. Sichuan furniture business group went to the meeting, Guangdong furniture brand to determine the Sichuan market, while the export is still a little tight, the domestic sales are almost back to the extent of the financial crisis. Under the orders of Daxie, the furniture industry in 2010 seems to have been able to smell a hint of "bull market". Dongguan Exhibition: New Faces Frequently Folded by Furniture Firms to Fight Down Costs Every time there are a lot of new brands emerging in the exhibition, “Compared with previous exhibitions, the new faces of this exhibition have increased significantly. Many brands have not seen them before. "," Sheng Di's home furnishing CEO Suining said. There is no big brand strength, and there is no reputation of the old brand, but in order to attract popularity, many emerging small brands have done a lot of work and played tricks. For example, some brands even give a free distribution as long as the dealer has a sincere agent. "What is the store, how many stores do you open, we will help you how much to shop." Pattaya furniture staff said. In addition, some exhibitors even gave a discount of 10,000 yuan in cash for the agent. Even so, there are still not many dealers stopping in front of the door. The big brand is still the most prolific protagonist of the exhibition. The doorsteps of Chivas, Gujia Craft, Dynasty Furniture and other brands have long been surrounded by dealers. Miss Zhang, who is doing furniture business in Guangzhou, told the reporter, “The furniture business is no longer the same as the previous two years. It’s easy to earn money by acting as a brand in the past few years. Now the brand is more and the competition is more intense. Be careful to lose money, so everyone is more willing to find a brand that is reliable." On the afternoon of September 3, the Guangdong Provincial Furniture Chamber of Commerce, the original shop materials professional committee preparation and the Guangdong Furniture Brand Alliance Joint Procurement Conference officially launched, as the alliance One of the initiators, Zhao Jiaxuan, president of Dongguan City Window Owners (Group), said that “Guangdong Furniture has established such a centralized procurement committee for raw materials, which is a leading measure in the country, which is conducive to reducing the cost of enterprises and enhancing the competitiveness of enterprises. The problem we are considering in our current furniture is not whether we can sell it, but how to sell it more cost-effectively, and can occupy more markets.†In fact, when we are worried about Guangdong’s coastal furniture “export to domestic salesâ€, Sichuan The collective of furniture has escaped the impact of the financial crisis. At the same time, Guangdong furniture has already been occupied. More than 70% of the furniture market, and has already achieved the competitiveness of regional brands by means of alliances. “At present, the number of member companies of our procurement committee has reached more than 400, and the core enterprises in Dongguan account for about 62. In the past, the CEOs of enterprises rarely asked about the details of raw material procurement. After the formation of alliance procurement, it will help enterprises squeeze out the water. To form a true sunshine procurement process. It is conservatively estimated that through the professional procurement of the procurement committee, the company will reduce the cost by 5%.†Guangzhou Exhibition: Internal and external sales are focused on the Sichuan market and are being sought after in the 24th China·Guangzhou International At the furniture fair, the overseas purchasing group can be seen everywhere, and the atmosphere of negotiation and ordering is very hot. The Guangzhou Exhibition is known as the “Asian Home Trading Centerâ€. It is one of the three most influential exhibitions in the Pearl River Delta and even the whole country. It is also a must for buyers at home and abroad, national furniture manufacturers and distributors. In response to this year's market situation, Guangzhou Furniture Fair also adjusted the structure of the domestic and foreign markets, especially in the promotion of investment promotion, adopting a stable export market and increasing the penetration of domestic demand market to expand market influence. For the first time, we will use the data resources of the partners to adopt more direct invitations for e-invitation invitations to buyers in Europe, America and the Middle East. At the same time, we will actively carry out invitations for domestic buyers, such as personalizing invitations to key customers and joining hands with professional stores. Industry associations and media and other partners have launched promotion and promotion work for the mainland industry and business clusters, and successfully entered the high-end domestic and international terminal customer market. Difficult to export, Guangdong furniture deliberately entered the mainland? How will the furniture market develop in the second half of the year? What kind of pattern changes will the Sichuan furniture industry usher in? Jia Qingwen, chairman of the China Furniture Association, said: "From the Guangzhou Furniture Fair this year, although the sales situation is relatively good, the form of export enterprises is still difficult, and the domestic sales enterprises of the scale are developing well." According to Chairman Jia Qingwen Analysis, China's furniture companies need to recognize the situation, strengthen confidence, and vigorously tap the domestic market in the case of blocked exports. In the transition period of furniture sales, Sichuan furniture enterprises have great development advantages and still have a large market development space. This is due to the market cultivation of Sichuan enterprises in the early stage, the sales of first-tier cities are gradually picking up, and the second- and third-tier cities are marketed. The prosperity of the market will inevitably bring more room for market development in Sichuan furniture. Sichuan Furniture Industry Chamber of Commerce led Sichuan enterprises to visit the market non-stop; the popular Fussenmei home was popular in Guangdong. In the more than 10 days in Guangdong, many furniture owners rushed to meet with Fusen’s person in charge and expressed their hope that their products would enter Fussen. Strong willingness of the market. Exports to domestic sales, Guangdong furniture wants to enter the Sichuan situation has been very obvious.
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