Dongguan, Guangdong, one of the earliest origins of the Chinese furniture industry. As early as the reform and opening up of the 1970s and 1980s, with the successive settlement of a number of Hong Kong and Taiwan enterprises, it began to promote the rapid development of the local furniture industry. After three transformations and upgrades, today's Dongguan people realize that to go to the international market, they must change the past single OEM production, and embark on the road of production, research and development through the "government guidance, enterprise-led, industry-driven" approach. After 30 years of development, Wang Ke, president of Guangdong Furniture Association, has made certain progress from the weak foundation to a certain level, including domestic and international market sales. Especially in recent years, we found that we are The trend from the dominant market of a popular product market to the possession of the mid-to-high-end products market in the international market will highlight a group of “three-product†companies, which means that they pay great attention to the “quality, taste and brand†of the products. Enhance, thus driving the entire industry to further transform and upgrade. From the foundry to the creation of independent brands, this process is not a day's work. Originally in the international market, Chinese companies have no right to speak. Orders are often controlled by foreign companies. Chinese companies are often in a passive position. Dongguan furniture companies are aware of this and are determined to carry out transformation and upgrading of enterprises. This transformation and upgrading is an all-round transformation. From the low-end products, enterprises need to upgrade, and the main thing is to improve the quality of the products. In the current export products, we must encourage more on the basis of the original OEM. Enterprises in the product development, independent intellectual property rights, independent research and development of the brand in the international market marketing, so that we occupy the middle and high-end independent intellectual property products can truly have a place in the international market. According to the statistics of Guangdong Furniture Association, after more than 30 years of development, Guangdong furniture industry has about 8,000 furniture enterprises, employing more than 1.3 million people. The value of Guangdong furniture industry accounts for one-third of the country's total, and the total sales of furniture accounts for 1 of the country. /3, the export value is close to 50% of the country's total exports, and has now become the most developed area of ​​China's furniture manufacturing industry, the largest furniture export base in the Asia-Pacific region. The general manager of Mousse's operations, Sheng Yan, is actually a witness. To understand and explore, let them feel that there are many good things in foreign countries that are worth learning by our people. We introduce some good raw materials, materials and advanced technologies to China all over the world. We are all integrated as long as we benefit the resources of the living industry. In recent years, the Guangdong Furniture Association has intensified its brand cultivation and transformation and upgrading work in the Guangdong furniture industry. Through a series of measures such as brand building, technological transformation and industry training, it has guided enterprises to carry out technological innovation and design innovation on the basis of emphasizing quality. Improve the competitiveness of products.
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