In the 8th Yangjiang International Knife Fair on the sunset screen of 19th of this month, new knives and ceramic knives that were launched by several hardware and scissors companies in Yangjiang City attracted the attention of participating merchants. A major customer in the United States signed a supply contract for 300,000-500,000 sets of ceramic knives with a value of 40 million-70 million yuan*** and another amount of 3,000 yuan. Million dollar projects are also under negotiation.
The same function as the kitchen knife of stainless steel knife and ceramic knife, but there are different prices. Why do people want to spend more than ten times more to buy a ceramic knife? On the 23rd of this month, the head of the company, Mr. Mai, revealed a mystery to the Yangcheng Evening News reporter in his office.
The two major weaknesses affect domestic promotion According to the general introduction of Mak, ceramic knives were first developed by the Japanese around 1997-1998, and since 2000, we have started domestically. Initially, they were only research objects in scientific research institutions. There are also several domestic enterprises in Fujian, Zhejiang, Shanghai, and Chongqing that have started trial production of ceramic knives.
According to him, ceramic knives are mainly knives, kitchen knives, fruit knives, scissors and other daily-use knives. The appearance is not much different from traditional knives. Because it is made of zirconia powder, it will not produce any chemical reaction with the food, can maintain the original color, original taste of the food, and does not rust, wear-resistant, in line with the pursuit of green fashion, so there is "noble knife" In the world. However, at present, its recognition in the domestic market is not high, and at present there is no real ceramic knife industry in China. This aspect is due to the fact that the core technology for producing ceramic knives has not yet been fully explored. On the other hand, the ceramic knives themselves have two major weaknesses. First, they are expensive, and are ten times more expensive than stainless steel knives. It is because of its high scrap rate and high production costs. This directly affects its promotion in the domestic market. "So our factory's current (ceramic knife) products are all exported."
The use of military materials is justified. "The same is a knife. What reason does the consumer have to abandon steel knives and is willing to pay ten times more money to buy it?" the reporter asked.
“The sharpness of ceramic knives is 60 times that of steel knives! The average stainless steel knives are blunt after being used for a year and a half. They often need to sharpen knives; ceramic knives do not have such problems, and steel knives can easily lead to them. The metal content in the food is excessive, which is considered to be a major cause of carcinogenicity. Westerners are very concerned about this aspect."
“The reason ceramic knives are sold so expensive is because of its raw material, zirconium oxide,†said Mr. Mai. “It has always been restricted as a military material. It has a long industrial chain, in fighter planes, submarines, etc. Above it will see its shadow. Later it can be used for civilian use, but a ton of zirconia powder should be sold for 156 thousand yuan, worse for some 5,000 yuan per ton, and stainless steel for a ton of raw material. It only costs less than 10,000 yuan."
The “4S†shop attracts high-end consumers. Mr. Mai said: “So far, many kitchens in our country have only one chopper in the kitchen. Whether cutting meat or cutting vegetables, they use the same knife. But unlike Americans, they change. Knives are very frequent, and they may even be rented. A US customer who is a renter can do 6 million yuan a year in business.â€
"Someone once asked me if your ceramic knives fell two meters high and wouldn't break. I asked him if you could deliberately drop it two meters high to drop it?" he said. This is the "knife culture" problem.
He intends to open several ceramic knife stores this year. He is likened to a “4S†shop for ceramic knives. His goal is for high-end consumers who earn more than 5,000 yuan a month.
It is reported that currently in Yangjiang, there are five or six companies that produce ceramic knives.
The same function as the kitchen knife of stainless steel knife and ceramic knife, but there are different prices. Why do people want to spend more than ten times more to buy a ceramic knife? On the 23rd of this month, the head of the company, Mr. Mai, revealed a mystery to the Yangcheng Evening News reporter in his office.
The two major weaknesses affect domestic promotion According to the general introduction of Mak, ceramic knives were first developed by the Japanese around 1997-1998, and since 2000, we have started domestically. Initially, they were only research objects in scientific research institutions. There are also several domestic enterprises in Fujian, Zhejiang, Shanghai, and Chongqing that have started trial production of ceramic knives.
According to him, ceramic knives are mainly knives, kitchen knives, fruit knives, scissors and other daily-use knives. The appearance is not much different from traditional knives. Because it is made of zirconia powder, it will not produce any chemical reaction with the food, can maintain the original color, original taste of the food, and does not rust, wear-resistant, in line with the pursuit of green fashion, so there is "noble knife" In the world. However, at present, its recognition in the domestic market is not high, and at present there is no real ceramic knife industry in China. This aspect is due to the fact that the core technology for producing ceramic knives has not yet been fully explored. On the other hand, the ceramic knives themselves have two major weaknesses. First, they are expensive, and are ten times more expensive than stainless steel knives. It is because of its high scrap rate and high production costs. This directly affects its promotion in the domestic market. "So our factory's current (ceramic knife) products are all exported."
The use of military materials is justified. "The same is a knife. What reason does the consumer have to abandon steel knives and is willing to pay ten times more money to buy it?" the reporter asked.
“The sharpness of ceramic knives is 60 times that of steel knives! The average stainless steel knives are blunt after being used for a year and a half. They often need to sharpen knives; ceramic knives do not have such problems, and steel knives can easily lead to them. The metal content in the food is excessive, which is considered to be a major cause of carcinogenicity. Westerners are very concerned about this aspect."
“The reason ceramic knives are sold so expensive is because of its raw material, zirconium oxide,†said Mr. Mai. “It has always been restricted as a military material. It has a long industrial chain, in fighter planes, submarines, etc. Above it will see its shadow. Later it can be used for civilian use, but a ton of zirconia powder should be sold for 156 thousand yuan, worse for some 5,000 yuan per ton, and stainless steel for a ton of raw material. It only costs less than 10,000 yuan."
The “4S†shop attracts high-end consumers. Mr. Mai said: “So far, many kitchens in our country have only one chopper in the kitchen. Whether cutting meat or cutting vegetables, they use the same knife. But unlike Americans, they change. Knives are very frequent, and they may even be rented. A US customer who is a renter can do 6 million yuan a year in business.â€
"Someone once asked me if your ceramic knives fell two meters high and wouldn't break. I asked him if you could deliberately drop it two meters high to drop it?" he said. This is the "knife culture" problem.
He intends to open several ceramic knife stores this year. He is likened to a “4S†shop for ceramic knives. His goal is for high-end consumers who earn more than 5,000 yuan a month.
It is reported that currently in Yangjiang, there are five or six companies that produce ceramic knives.
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